Richland Center, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Richland Center short-term rental market based on reliable data.

Listings

64 / 92

Reliable / Active

Cap Rate

14%

Middle-Earners Gross Yield

Revenue

$27,787

Middle-Earners Revenue

Occupancy

52%

Middle-Earners Occupancy

Home Value

$194,494

Median Home Sale Price

Top Earners

$55,148

Top-Earners Revenue

Richland Center

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Richland Center.

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B

Generally Investor friendly

Richland Center Regulations

Richland Center permits STRs under state law with no city ban, but investors must obtain a state DATCP tourist‑rooming house license and a county STR license, meet occupancy and parking rules, and comply with modest fees and tax reporting. The clear licensing pathway and 180‑day minimum day requirement keep the compliance burden manageable, making the regulatory environment friendly rather than prohibitive.

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About Richland Center

Richland Center is a small city in southwestern Wisconsin and serves as the county seat of Richland County. With a population of roughly 5,000 residents, it carries the feel of a quiet Midwestern county seat nestled in the rolling hills and wooded valleys of the Driftless Area, the unglaciated region of Wisconsin known for its distinctive terrain. The town is best known as the birthplace of architect Frank Lloyd Wright, and it lies approximately 65 miles west-northwest of Madison, the nearest major city.

The most prominent local landmark is the Frank Lloyd Wright birthplace, a modest Italianate-style house where the famous architect was born in 1867. Operated as a small historic site, it draws architecture enthusiasts and curious travelers interested in the early life of one of America's most influential designers. The site sits within walking distance of the town center and is often paired with a stroll through the surrounding residential streets and the historic Richland County Courthouse square.

The Driftless Area surrounding Richland Center offers some of the most scenic landscapes in the upper Midwest. The Pine River flows through town, and the surrounding ridges, valleys, and coulees attract hikers, paddlers, and cyclists throughout the warmer months. Fall foliage draws visitors in autumn, when the hills turn vibrant shades of red, orange, and gold, and the back roads become a favorite route for scenic drives and motorcyclists.

A short drive south of Richland Center, the Kickapoo Valley Reserve offers thousands of acres of public land for hiking, horseback riding, and canoeing along the Kickapoo River. Wildcat Mountain State Park, also nearby, features dramatic limestone bluffs overlooking the river and is popular for camping and trout fishing. Together, these destinations give visitors a sense of the rugged natural beauty that defines this corner of Wisconsin.

Tower Hill State Park, located along the Wisconsin River near the village of Spring Green, preserves the historic site of a 19th-century shot tower and offers hiking trails with views of the water. The park sits roughly 30 miles northeast of Richland Center, making it an easy day trip for guests interested in early American industry and scenic river overlooks. The same general direction also leads toward the House on the Rock and the broader Spring Green cultural corridor.

For travelers looking to explore southwestern Wisconsin, Richland Center offers an appealing combination of small-town charm, architectural heritage, and easy access to the natural attractions of the Driftless Area. Its central position between Madison, the Wisconsin Dells region, and the La Crosse area makes it a practical home base for road-trippers, while its quiet streets, historic sites, and proximity to rivers, bluffs, and state parks give short-term rental guests a range of reasons to linger.

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