Rhinelander, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Rhinelander short-term rental market based on reliable data.

Listings

45 / 115

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$27,777

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$264,141

Median Home Sale Price

Top Earners

$38,077

Top-Earners Revenue

Rhinelander

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rhinelander.

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C

Challenging to Investors

Rhinelander Regulations

Rhinelander allows STRs as Tourist Rooming Houses but requires a city Conditional Use Permit, a county Administrative Review Permit, and a state lodging license with a pre‑inspection; the county also enforces a seven‑day minimum stay for vacation rentals. These multi‑layer approvals and operational constraints add compliance burden despite relatively low fees ($110 license + $300 pre‑inspection).

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About Rhinelander

Rhinelander, Wisconsin, sits in the heart of the state's Northwoods as the county seat of Oneida County. With a population of approximately 8,000 residents, it has the feel of a small, traditional northern town surrounded by dense forests and an extraordinary network of lakes. Rhinelander is best known for the Hodag, a horned creature of regional folklore that has become a beloved local symbol and marketing mascot, and it serves as a popular gateway to the vacationlands of Oneida, Vilas, and surrounding counties. The nearest major city is Green Bay, located roughly 150 miles to the south, while Wausau lies about an hour to the south and Minneapolis–Saint Paul sits several hours to the west.

Just north of Rhinelander, the small community of Minocqua sits among the lakes and pine forests of the upper Northwoods and is one of the region's most popular resort destinations. Visitors come for boating, fishing, and shopping along its walkable downtown, and the drive from Rhinelander takes only about twenty minutes. Further north still, the Eagle River area is widely regarded as a snowmobile capital of the world, hosting the annual World Championship Snowmobile Derby and offering hundreds of miles of groomed winter trails, with golf, fishing, and hiking taking over in the warmer months. Eagle River is roughly forty-five minutes from Rhinelander by car.

Within the city itself, the Pioneer Park Historical Complex preserves the area's nineteenth- and early-twentieth-century logging and homesteading heritage through a collection of relocated buildings, including log cabins, a schoolhouse, and a vintage sawmill. The complex offers visitors a walkable glimpse into the rough-and-tumble origins of the Northwoods communities and is a short drive from anywhere in town. The Wisconsin River, which flows through Rhinelander on its long path toward the Mississippi, adds another layer of outdoor appeal, with public access points, fishing spots, and paddling opportunities that draw visitors year-round.

A short drive in almost any direction from Rhinelander leads to some of the densest lake country in the upper Midwest, with the lakes of Vilas County alone numbering well over a thousand. This concentration of water, combined with the surrounding Chequamegon-Nicolet National Forest, makes the area a four-season destination for cabin-goers, anglers, leaf-peepers, and snowmobilers alike. For short-term rental owners, Rhinelander offers a year-round flow of travelers — summer lake vacationers, autumn color-seekers, and winter snowmobile enthusiasts — anchored by a small but full-service downtown with restaurants, shops, and the practical amenities guests expect when exploring the Northwoods.

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