Performance indicators for the Racine short-term rental market based on reliable data.
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Reliable / Active
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Middle-Earners Gross Yield
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Middle-Earners Revenue
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Middle-Earners Occupancy
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The highest-performing listings in Racine.
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Challenging to Investors
STRs are permitted but limited to owner‑occupied primary residences and require a $623 initial permit and $260 annual renewal plus joint health, fire and building inspections each year. While the city promotes compliance, the strict occupancy rule and recurring inspection costs create substantial barriers for investors, placing Racine in the Challenging category.
Local STR Agent
STR specialist · Racine, WI
Racine is a small but historically rich city on the western shore of Lake Michigan in southeastern Wisconsin, serving as the seat of Racine County. With a population of roughly 75,000, it carries the working-class character of an industrial lakeside town while holding onto strong Danish roots that have earned it a longstanding reputation as one of America's centers of Danish heritage. The city is perhaps best known as the global headquarters of SC Johnson, the family-owned consumer goods company, and for its well-preserved Frank Lloyd Wright architecture. Racine sits about 30 miles south of Milwaukee and roughly 80 miles north of Chicago, placing it within easy reach of two major Midwest metropolitan areas while keeping its own quieter, small-city feel.
Just north of downtown along the Lake Michigan shoreline, North Beach is one of the city's signature outdoor attractions. The wide, sandy stretch was named one of the country's top freshwater beaches and offers swimming, volleyball, and a lively summer atmosphere, all within a few minutes' drive of the city center.
Another of Racine's defining landmarks is the SC Johnson Administration Building, designed by Frank Lloyd Wright in 1936. The complex is celebrated for its innovative architecture, including the famous Great Workroom with its Pyrex-tube lighting and lily-pad columns, and the adjacent Research Tower. Guided tours of the campus, which remains a working corporate headquarters, are a draw for architecture enthusiasts from around the world.
A short drive north of the city, Wind Point Lighthouse stands as one of the oldest and tallest lighthouses on the Great Lakes. Built in 1880, the red-brick tower rises about 108 feet and is surrounded by a small public park along the lakefront, offering a peaceful stop for visitors exploring the Root River Parkway and surrounding North Shore neighborhoods.
For travelers, Racine works well as a short-term-rental base precisely because of this balance. Visitors can spend their days on the lakefront, exploring the Wright-designed landmarks, or strolling the revitalized downtown corridor, and still find themselves within an easy drive of Milwaukee's museums and breweries, the Kenosha lakefront to the south, or even a day trip into Chicago. The combination of lake access, distinctive architecture, and proximity to two of the Midwest's biggest cities gives the area year-round appeal, from summer beachgoers to fall color seekers and winter travelers passing through.