Niagara, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Niagara short-term rental market based on reliable data.

Listings

13 / 16

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$18,475

Middle-Earners Revenue

Occupancy

57%

Middle-Earners Occupancy

Home Value

$185,314

Median Home Sale Price

Top Earners

$41,081

Top-Earners Revenue

Niagara

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Niagara.

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C

Challenging to Investors

Niagara Regulations

Niagara Falls, Ontario permits short‑term rentals only for owner‑occupied properties, limits them to a 100‑license cap with a 150‑meter separation requirement, and imposes a $500 initial fee plus a pilot‑program status that may change, creating high barriers and limited zones for investors.

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About Niagara

Niagara is a small city in Marinette County, in northeastern Wisconsin, with a population of approximately 1,500 residents. It sits along the Menominee River, which forms the border between Wisconsin and the Upper Peninsula of Michigan, and it serves as a gateway to the Northwoods outdoor recreation country of both states. The town has a quiet, working-class character shaped historically by paper mills and the surrounding forested landscape, and it draws visitors primarily for its proximity to rivers, forests, and the four-season outdoor activities the area supports. Niagara is located about 100 miles north of Green Bay, the nearest major city, and roughly 30 minutes south of Iron Mountain, Michigan, on the Wisconsin side of the state line.

Just outside of town, Piers Gorge is one of the area's most distinctive natural features, where the Menominee River has carved a steep-walled gorge with a series of cascading rapids and small waterfalls. The gorge is part of a Wisconsin Department of Natural Resources natural area and is accessible via short hiking trails that loop through hemlock and hardwood forest. It is roughly a ten-minute drive east of Niagara and is a popular stop for photographers, picnickers, and anyone interested in the geology of the Niagara Escarpment, the same limestone ridge that gives the city its name and supports much of the surrounding terrain.

The Menominee River itself is a major draw for anglers, paddlers, and boaters, with sections near Niagara known for trout, walleye, and migrating salmon and steelhead. Several public access points and small county parks line the river within a short drive of town, and the broader watershed connects to a network of ATV and snowmobile trails that run through the Marinette County Forest to the west. In winter the surrounding woods are popular for cross-country skiing and snowmobiling, while summer brings hikers, mountain bikers, and paddlers exploring the backcountry.

A short drive south along Highway 141 leads to Marinette, the county seat and a larger community on Green Bay, where visitors will find more restaurants, marinas, and Lake Michigan shoreline access. To the north, the Michigan city of Iron Mountain offers additional amenities and is home to Pine Mountain, one of the larger ski jumps in North America and a well-known regional landmark. Together, these nearby towns, along with the natural areas in between, make Niagara a convenient base for travelers exploring the border country of northeastern Wisconsin and Michigan's Upper Peninsula.

Niagara works well as a short-term-rental market because of its position within easy reach of multiple regional draws while maintaining a quieter, more affordable setting than larger destinations. Visitors who come for the Menominee River, Piers Gorge, and the surrounding trail systems often need a comfortable base for several nights, particularly those interested in fishing trips, snowmobile weekends, or extended fall color tours. The combination of small-town pricing, genuine access to the outdoors, and proximity to two states' worth of attractions gives the area a steady, season-spanning appeal for short-term rental operators.

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