Mukwonago, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Mukwonago short-term rental market based on reliable data.

Listings

7 / 16

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$43,883

Middle-Earners Revenue

Occupancy

52%

Middle-Earners Occupancy

Home Value

$499,703

Median Home Sale Price

Top Earners

$50,270

Top-Earners Revenue

Mukwonago

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Mukwonago.

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B

Generally Investor friendly

Mukwonago Regulations

STRs are permitted but require a Waukesha County Tourist Rooming House license, a pre-license inspection, annual renewals (July 1–June 30), a Wisconsin seller’s permit (5.1% sales tax) and possible room tax, and compliance with ATCP 72 and county guidance; there are no municipal caps or bans, though the annual licensing, inspections, and 30‑day lead time add moderate compliance costs and process steps.

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About Mukwonago

Mukwonago is a small village in Waukesha County, Wisconsin, situated in the southeastern part of the state. With a population of roughly 8,000 residents, it carries a quiet, small-town character anchored by a historic Main Street, a namesake lake, and a strong sense of community identity. The name comes from a Potawatomi chief and translates roughly to "place of the bear," reflecting the area's deep Native American heritage. Mukwonago sits in the heart of the Kettle Moraine region, an area prized for its rolling glacial landscape, and functions as a relaxed gateway to the lakes, forests, and small cities of southeastern Wisconsin. It lies approximately 30 miles southwest of Milwaukee and about 90 miles northwest of Chicago, making it well positioned for weekend travelers from either metropolitan area.

Just minutes from the village, the Kettle Moraine State Forest Southern Unit draws visitors with its distinctive glacially formed landscape of kames, eskers, and kettle lakes. The forest offers more than 100 miles of multi-use trails for hiking, mountain biking, and cross-country skiing, along with horseback riding, camping, and the popular Ice Age National Scenic Trail. It is one of the most significant outdoor recreation destinations in the region and a year-round draw for nature-focused guests.

Within the village itself, Phantom Lake, historically known as Mukwonago Lake, is a roughly 250-acre lake that shapes the community's identity. Anglers come for panfish, walleye, and northern pike, while paddlers and small-craft boaters enjoy the calm waters. A public beach, fishing piers, and adjacent parkland make it a natural gathering point for families and a pleasant amenity for visitors staying short term.

A short drive north brings guests to Waukesha, the county seat, known for its restored riverfront, lively downtown, and seasonal events including the popular Wednesday night concert series at Frame Park. Waukesha also serves as a convenient base for touring the broader Waukesha County lake country, where more than 100 named lakes dot the landscape.

Mukwonago appeals to short-term-rental investors and travelers alike because it pairs genuine small-town atmosphere with quick access to some of Wisconsin's most rewarding outdoor terrain. Guests can spend mornings on the trail, afternoons on the lake, and evenings sampling the village's local restaurants, all while remaining within an easy drive of Milwaukee's dining, museums, and lakefront. That balance of rural character, natural beauty, and metropolitan proximity makes Mukwonago a quietly compelling base for a short-term stay.

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