Milwaukee, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Milwaukee short-term rental market based on reliable data.

Listings

1473 / 3299

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$29,555

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$229,887

Median Home Sale Price

Top Earners

$63,602

Top-Earners Revenue

Milwaukee

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Milwaukee.

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B

Generally Investor friendly

Milwaukee Regulations

STRs are broadly allowed but require a state TRH license ($110 + $300 inspection) plus annual renewal, a health/safety inspection, tax registration and collection, and municipal verification—moderate fees/compliance steps with a manageable 6–28‑day cap at 180 days/year, but no citywide ban or heavy occupancy caps.

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About Milwaukee

Milwaukee is the largest city in Wisconsin, situated in Milwaukee County along the western shore of Lake Michigan. With a population of approximately 590,000 residents, it carries a distinctively Midwestern character: industrious, blue-collar at its roots, and deeply tied to its brewing heritage, its working waterfront, and its strong German and Polish cultural traditions. The city is best known for its contributions to American brewing history, its passionate sports culture anchored by the Milwaukee Brewers and the Milwaukee Bucks, and its scenic position on one of the Great Lakes. Milwaukee sits about 90 miles north of Chicago, making it an easy urban pairing for travelers exploring the upper Midwest.

The Milwaukee Art Museum, located downtown on the lakefront, is one of the city's most recognizable landmarks thanks to its soaring Quadracci Pavilion designed by Santiago Calatrava, with movable wing-like brise-soleil that open and close throughout the day. The museum holds a strong collection of American decorative arts, German Expressionist works, and contemporary pieces, and it sits within walking distance of the Third Ward neighborhood. From downtown Milwaukee, the museum is just a short walk or a few minutes by car. More information is available on the Milwaukee Art Museum Wikipedia page.

A short distance southwest of downtown, the Harley-Davidson Museum celebrates more than a century of the iconic American motorcycle brand. The campus occupies a 20-acre site along the Menomonee River and includes restored motorcycles, engines, and memorabilia spread across several industrial-style buildings. It draws enthusiasts from around the world and is roughly a five-minute drive from the central business district.

For a more unusual cultural stop, the Mitchell Park Horticultural Conservatory, locally known as "The Domes," is a complex of three beehive-shaped glass greenhouses in Mitchell Park on the city's west side. Each dome hosts a different climate, from tropical rainforest to desert flora, making it a favorite for families and plant lovers. The Domes are about ten minutes by car from the lakefront.

Just outside the city, Kettle Moraine State Forest offers more than 30,000 acres of glacially carved terrain for hiking, biking, and cross-country skiing, with the Lapham Peak unit only about 30 miles west of downtown. The forest's rolling hills, kettles, and moraines provide a scenic counterpoint to Milwaukee's urban lakefront and are easily reachable for a day trip.

Milwaukee is a compelling base for short-term rentals because it offers the amenities of a major city, including world-class museums, professional sports, and a celebrated food and craft beer scene, alongside immediate access to Lake Michigan beaches and sizable stretches of natural land. Its compact downtown, walkable lakefront, and proximity to Chicago make it equally appealing for weekend getaways, longer Midwestern road trips, and visits centered on the region's brewing and motorsports heritage.

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