Manitowoc, WI

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  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Manitowoc short-term rental market based on reliable data.

Listings

59 / 96

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$22,198

Middle-Earners Revenue

Occupancy

46%

Middle-Earners Occupancy

Home Value

$243,965

Median Home Sale Price

Top Earners

$57,735

Top-Earners Revenue

Manitowoc

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Manitowoc.

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B

Generally Investor friendly

Manitowoc Regulations

Short-term rentals are explicitly allowed in Manitowoc and permitted in most districts (R‑1 through R‑7 and B‑1) under the TRH framework with clear zoning clearance and room‑tax registration. Licensing requires a pre‑licensing health inspection and annual renewal, creating moderate cost/complexity with detailed safety standards but no apparent caps or outright bans. The city’s guidance and multiple points of contact suggest a supportive, manageable compliance environment for investors.

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About Manitowoc

Manitowoc is a city of approximately 33,000 residents situated on the western shore of Lake Michigan in eastern Wisconsin, where it serves as the county seat of Manitowoc County. The city carries a long industrial and maritime heritage tied to shipbuilding and Great Lakes commerce, and today it has the feel of a comfortable, lived-in small city with a historic downtown, a walkable lakefront, and a working-class backbone. It is best known as the southern gateway to the Door County peninsula, and it lies roughly 80 miles north of Milwaukee and about 150 miles north of Chicago, putting it within an easy drive of several larger regional hubs.

The Wisconsin Maritime Museum anchors the city's cultural identity along the lakefront and is one of the larger maritime museums in the Midwest. Visitors can tour the USS Cobia, a World War II submarine permanently moored just outside the main building, and explore exhibits on Great Lakes shipping, shipwrecks, and the region's shipbuilding past. The museum sits within a few minutes of downtown and forms the centerpiece of Manitowoc's lakefront attractions.

A short drive inland, the Rahr-West Art Museum occupies a striking Victorian mansion surrounded by formal gardens and a city park. The museum houses a varied collection of fine and decorative art and offers a quieter, more contemplative stop than the lakeside attractions. Its hillside setting also gives visitors a window into the residential architecture of the late nineteenth century, when Manitowoc was prospering from its position on the lake.

Outdoors, the Lake Michigan shoreline and the Mariner's Trail, a paved path that follows the coast for several miles between Manitowoc and neighboring Two Rivers, draw cyclists, walkers, and beachgoers through the warmer months. Just north of the city, Point Beach State Forest offers two miles of Lake Michigan beach, forested campgrounds, and trails through dune and hardwood ecosystems. The forest is roughly a fifteen-minute drive from downtown and provides a low-key natural alternative to the busier resort towns further north.

Manitowoc works well as a base for short-term rentals because it combines genuine Lake Michigan appeal with maritime attractions and a quieter, more affordable pace of stay than nearby resort areas. Its position between Milwaukee and Green Bay, paired with its role as a southern approach to Door County, gives visitors a launching point for day trips in several directions while still offering a self-contained downtown and lakefront to enjoy close to home.

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