Madison, WI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Madison short-term rental market based on reliable data.

Listings

333 / 905

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$34,818

Middle-Earners Revenue

Occupancy

64%

Middle-Earners Occupancy

Home Value

$415,530

Median Home Sale Price

Top Earners

$80,753

Top-Earners Revenue

Madison

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Madison.

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B

Generally Investor friendly

Madison Regulations

STRs are permitted citywide with clear steps and moderate fees, but the primary residence requirement, 30‑night cap when the host isn’t present, annual health inspections, and quarterly reporting add meaningful compliance burden for investors.

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About Madison

Madison, Wisconsin, is the capital city of the state and the county seat of Dane County. It boasts a population of approximately 269,000 as of the latest census. Geographically, Madison is situated roughly 80 miles west of Milwaukee, the closest major city.

Renowned for its vibrant cultural scene and natural beauty, Madison offers a unique appeal for short-term rental seekers. The city is home to the University of Wisconsin-Madison, which contributes to a lively atmosphere filled with various events and activities. Additionally, Madison is surrounded by five picturesque lakes, making it an attractive destination for outdoor enthusiasts.

Key landmarks in Madison include the Wisconsin State Capitol, a stunning architectural landmark with a dome that rivals the one in Washington, D.C. More information can be found on their official website.

For those interested in arts and culture, the Overture Center for the Arts offers a variety of performances and exhibits. Details can be found on their website.

Nature lovers will appreciate the Olbrich Botanical Gardens, which features 16 acres of outdoor display gardens and a tropical conservatory. Further details are available on their website.

The Monona Terrace Community and Convention Center, designed by iconic architect Frank Lloyd Wright, is another must-visit site, for more information, visit their website.

Given these attractions and more, Madison is an excellent choice for those seeking short-term accommodation, offering a rich mix of culture, history, and natural beauty.

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