Lake Geneva, WI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Lake Geneva short-term rental market based on reliable data.

Listings

596 / 1052

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$47,043

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$403,760

Median Home Sale Price

Top Earners

$111,220

Top-Earners Revenue

Lake Geneva

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Lake Geneva.

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C

Challenging to Investors

Lake Geneva Regulations

Lake Geneva allows STRs citywide but imposes strict 180-day rental caps, complex multi-jurisdictional licensing with expensive inspections, and aggressive enforcement via the Rentalscape monitoring system. The combination of operational restrictions, high compliance costs, and significant penalties creates substantial investment barriers despite explicit legal status.

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About Lake Geneva

Lake Geneva, Wisconsin, is a picturesque city located in Walworth County, in the southeastern part of the state. With a population of approximately 8,000 residents, Lake Geneva serves as a tranquil lakeside getaway. The city is roughly 70 miles northwest of Chicago, Illinois, making it an appealing destination for tourists and short-term renters seeking respite from the hustle and bustle of urban life.

Lake Geneva is renowned for its significant landmarks and natural beauty, which add to its appeal for short-term rentals. One of the city's main attractions is Geneva Lake, a 5,401-acre body of water known for its crystal-clear waters, outdoor recreational activities, and scenic views. Visitors can engage in boating, fishing, and watersports during the summer, as well as ice fishing and skiing in the winter.

The city also boasts a rich history and beautifully preserved architecture, most notably the Riviera Ballroom located along the lakefront. This historical venue (Riviera) frequently hosts events and offers picturesque vistas of the lake. Another landmark is the Yerkes Observatory, the largest refracting telescope used for astronomical research in the world, situated just on the outskirts in Williams Bay (Yerkes Observatory).

Additionally, Lake Geneva is characterized by its charming downtown area, filled with boutique shops, fine dining options, and art galleries, offering a blend of culture and leisure for visitors. The Geneva Lake Shore Path (Shore Path) provides a scenic hike along the lake, passing through historic estates and offering breathtaking views.

Points of interest around the city and its inviting natural landscapes make Lake Geneva an attractive spot for short-term rentals. Its close proximity to Chicago enhances its accessibility, drawing in weekend travelers and vacationers who seek both relaxation and a variety of recreational activities.

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