Janesville, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Janesville short-term rental market based on reliable data.

Listings

27 / 59

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$32,603

Middle-Earners Revenue

Occupancy

64%

Middle-Earners Occupancy

Home Value

$297,863

Median Home Sale Price

Top Earners

$58,073

Top-Earners Revenue

Janesville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Janesville.

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B

Generally Investor friendly

Janesville Regulations

STRs are legal under Wisconsin law (7–29 days cannot be prohibited), but operators must obtain a state tourist rooming house license (DATCP) with fees/inspections and register for sales/room taxes with DOR. No local STR caps or onerous restrictions were identified, and the city’s stance appears moderate with routine permitting and compliance steps.

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About Janesville

Janesville is a mid-sized city in southern Wisconsin, serving as the county seat of Rock County. With a population of approximately 65,000, it sits along the scenic Rock River and carries the feel of a comfortable Midwestern hub that balances small-town warmth with the conveniences of a larger community. Janesville has a long manufacturing heritage and serves as a convenient gateway between Madison, Wisconsin, and the Illinois border. The nearest major city, Madison, lies roughly 45 miles to the northwest, while Milwaukee is about 80 miles to the northeast, and Chicago is roughly 90 miles to the southeast. Visitors and prospective guests often appreciate Janesville for its historic downtown, riverfront greenways, and easy access to both the Madison and Chicago metropolitan areas.

A standout destination within the city is the Rotary Botanical Gardens, a 20-acre public garden featuring themed garden rooms, walking paths, ponds, and a wide variety of plant collections. The gardens sit just a few minutes' drive from downtown Janesville and offer a peaceful, well-maintained experience across multiple seasons. For travelers interested in local history, the Lincoln-Tallman Restorations in Janesville is a preserved 1850s Italianate mansion once visited by Abraham Lincoln, providing a glimpse into 19th-century life in the region. Both attractions reflect the city's commitment to preserving both natural beauty and historic character within an easy, walkable or short-drive footprint.

A short drive south of Janesville brings visitors to the city of Beloit, a college town along the Rock River known for its revitalized downtown, riverfront paths, and the Beloit College campus, which anchors a lively arts and cultural scene. Heading east, the Kettle Moraine State Forest's southern unit, roughly an hour's drive away, offers miles of hiking, biking, and cross-country skiing trails through glacially shaped terrain, kettle lakes, and pine-oak forest. To the north, Madison's vibrant Capitol Square, university events, and lakes offer a different kind of day trip within about a 45-minute drive. Together, these nearby options give Janesville-based travelers a broad mix of natural, cultural, and urban experiences without long journeys.

For short-term rental investors, Janesville offers a compelling combination of affordability, location, and accessibility. Its position along the I-39/90 corridor between Madison and the Illinois state line makes it a practical stopover for road-trippers, family visitors, and event-goers, while the city's own attractions, riverfront, and historic character give guests reasons to linger. The balance of small-city calm, nearby outdoor recreation, and proximity to larger Midwestern destinations makes Janesville a versatile base for travelers and a steady option for owners looking to serve a steady mix of leisure and visiting-family demand.

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