Hartford, WI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Hartford short-term rental market based on reliable data.

Listings

15 / 39

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$32,794

Middle-Earners Revenue

Occupancy

53%

Middle-Earners Occupancy

Home Value

$382,565

Median Home Sale Price

Top Earners

$48,857

Top-Earners Revenue

Hartford

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hartford.

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B

Generally Investor friendly

Hartford Regulations

STRs are permitted citywide with a straightforward licensing process and typical operational requirements (occupancy limits, local contact, safety compliance, and tax remittance). No explicit hard caps are noted and renewals are annual, but the overall compliance burden appears moderate and manageable for investors.

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About Hartford

Hartford is a small city in Washington County, Wisconsin, with a population of roughly 15,000 residents. It sits in the southeastern part of the state, in the rolling, glacier-carved landscape of the Kettle Moraine region, and lies about 40 miles northwest of Milwaukee and roughly 70 miles east of Madison. The city has a traditional Midwestern small-town character, with a compact historic downtown, a strong manufacturing heritage, and a community identity tied to its annual local celebrations. It is best known as a convenient base for exploring the outdoor landscapes of southeastern Wisconsin, particularly the trails, lakes, and forests of the Kettle Moraine.

Just north of Hartford, the Northern Kettle Moraine State Forest is one of the largest outdoor recreation areas in the region, with thousands of acres of oak forest, kettle lakes, and glacial landforms. Hikers, mountain bikers, horseback riders, and cross-country skiers use the forest's trail network, which also includes a section of the Ice Age National Scenic Trail, a thousand-mile footpath tracing the path of the last continental glaciation. The forest's main units are roughly 15 to 25 minutes from downtown Hartford, making it easy to combine a city stay with full days outside.

A short drive southeast of Hartford brings visitors to Holy Hill, a Catholic basilica and National Shrine perched on a prominent hilltop. The site draws both pilgrims and casual visitors, who come for the architecture, the wooded retreat atmosphere, and the views from the observation tower over the surrounding countryside. It is one of the most recognizable landmarks in Washington County and adds a distinctive cultural stop to any itinerary in the area.

Golfers are well served by the area's proximity to Erin Hills, a public championship course located a few miles southeast of Hartford in the Town of Erin. The course hosted the U.S. Open in 2017 and continues to attract golfers interested in walking a major-championship layout, while Hartford itself supplies convenient lodging, dining, and services for visitors spending multiple days in the area. Back in town, the Schauer Arts and Activities Center hosts concerts, theater, and art classes year-round, giving the small city an unexpected cultural anchor.

Hartford makes a compelling base for short-term rentals because it offers the calm, walkable feel of a Wisconsin small town while sitting within easy reach of Milwaukee, Madison, and the outdoor treasures of the Kettle Moraine. Visitors can spend mornings on glacial trails, afternoons at Holy Hill or Erin Hills, and evenings enjoying a quiet downtown, all without the higher costs and crowds of the major cities. For travelers who want a mix of nature, culture, and small-town character, the city delivers an appealing balance.

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