Green Lake, WI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Green Lake short-term rental market based on reliable data.

Listings

149 / 350

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$29,534

Middle-Earners Revenue

Occupancy

49%

Middle-Earners Occupancy

Home Value

$458,774

Median Home Sale Price

Top Earners

$60,158

Top-Earners Revenue

Green Lake

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Green Lake.

Loading top listings...

B

Generally Investor friendly

Green Lake Regulations

Short‑term rentals are explicitly allowed under a clear, multi‑license framework (State TRH, City STR license, CUP, and tax permits) with moderate fees ($500 application) and standard inspections— jaar but manageable for investors. New STRs must obtain a CUP, and residential districts impose a 7‑day minimum stay, owner‑residency (30 days/year), parking, signage, and reporting obligations. These add cost and operational limits but do not constitute strict caps or city‑wide prohibitions; the city’s enforcement is strict but predictable, keeping the regime friendly yet not friction‑free.

View Green Lake Regulations →

Local STR Agent

STR specialist · Green Lake, WI

Trusted Expert
Get Expert Help In Green Lake
Free consultation Response within 24h

About Green Lake

Green Lake is a small resort village nestled on the southern shore of the lake of the same name in Green Lake County, Wisconsin. With a year-round population of roughly 1,000 residents, the community swells considerably each summer as visitors return to one of the Upper Midwest's longest-established lakeside resort destinations. The village carries the unhurried feel of a classic Midwestern lake town, with a walkable downtown, tree-lined streets, and a long shoreline of cottages, inns, and historic resort properties. Green Lake is best known as a summer playground anchored by the lake itself, which is the deepest natural inland lake in Wisconsin, and it sits about 90 miles northwest of Milwaukee and roughly 150 miles northeast of Madison, making it a convenient getaway for both city markets.

The centerpiece of any visit is Green Lake itself, a roughly 7,300-acre body of water that draws anglers, boaters, and swimmers from across the region. Its clear, deep waters are well known for walleye, bass, and panfish, and the public boat launches and beaches keep the lake accessible even for day-trippers. From the village, the shoreline, marinas, and waterfront parks are essentially right at the door of any local rental, which makes the lake the single strongest draw for guests.

Just to the south, the neighboring town of Ripon offers a notable piece of American political history. Visitors can explore the Ripon Historical Society and the small schoolhouse where the Republican Party was founded in 1854, about a 20-minute drive from Green Lake. The town's leafy downtown and the historic Lawrence University area add a quiet cultural stop to any itinerary.

Outdoor recreation extends well beyond the shoreline of Green Lake. The surrounding Green Lake County countryside is laced with country roads, small state wildlife areas, and sections of the Mascoutin Valley State Trail, which winds through the region and is popular with cyclists, walkers, and snowmobilers in winter. A short drive west of the village leads to the Mascoutin Valley State Trail trailheads, giving visitors an easy way to explore the rolling farmland and glacial landscape of central Wisconsin without ever leaving the county.

A final draw for many visitors is the Green Lake Conference Center, a year-round retreat and event campus on the western edge of the lake that has hosted church groups, family reunions, and summer conferences for more than a century. Its presence brings a steady flow of guests to the village throughout the seasons.

Together, the deep clear lake, the quiet small-town atmosphere, and easy access to historic Ripon and the broader Green Lake County countryside make this village a particularly appealing base for a short-term rental. Guests can spend an entire week swimming, boating, and dining within walking distance of their rental, while also taking short day trips to learn about Wisconsin history or explore the surrounding trail system.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc