Fort Atkinson, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Fort Atkinson short-term rental market based on reliable data.

Listings

61 / 112

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$37,088

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$309,038

Median Home Sale Price

Top Earners

$76,549

Top-Earners Revenue

Fort Atkinson

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Fort Atkinson.

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B

Generally Investor friendly

Fort Atkinson Regulations

Fort Atkinson allows STRs but lacks a dedicated ordinance, so operators must navigate zoning rules, safety inspections, and business registration at the local level. State rules add a Tourist Rooming House License (if >10 nights/year) and sales/room tax collection. Overall compliance is known and manageable, though zones and general rules can create some uncertainty.

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About Fort Atkinson

Fort Atkinson is a small city of roughly 12,500 residents situated in Jefferson County, Wisconsin, where the Rock River meanders through a patchwork of glacial terrain in the southern part of the state. The community carries a quiet, small-town character rooted in nineteenth-century Midwestern settlement, and its downtown is anchored by a preserved historic district, the Jefferson County Courthouse, and a riverside park system. It is best known for its nineteenth-century military heritage and for being a convenient jumping-off point for exploring the glacial lakes and farmland of southern Wisconsin. Fort Atkinson lies about 50 miles east of Madison and roughly 60 miles west of Milwaukee, placing it within easy reach of two of the state's largest urban centers while retaining a relaxed, distinctly local atmosphere.

A central draw in Fort Atkinson is the Hoard Historical Museum, located just off North Main Street. The museum complex tells the story of the old military fort, the region's dairy industry, and the life of Governor W.D. Hoard, founder of Hoard's Dairyman magazine. It sits within a few minutes' walk of the downtown square and is paired with a restored pioneer log cabin and a small art gallery, making it a comfortable half-day stop for visitors interested in Wisconsin's agricultural and settlement history. A short drive east, the remains of the original 1836 Fort Atkinson military post can be explored at a county historical site, where interpretive panels describe the post's role in the lead-mining era and the conflicts that shaped early Wisconsin.

Outdoor recreation defines much of the appeal of the area. Lake Koshkonong, one of the largest inland lakes in southern Wisconsin, lies just a few miles to the north and offers boating, fishing, and ice-fishing in season, with public launches and lakeside parks scattered around its marshy shores. The Rock River itself runs through Fort Atkinson and provides a gentle route for canoeing and kayaking, with a riverside walking trail and a dam-side park right in the city. For travelers willing to drive a little farther, the Kettle Moraine State Forest (Southern Unit) is roughly an hour northeast, offering miles of hiking, biking, and snowmobile trails through the glacial landscape.

Fort Atkinson makes a compelling base for a short-term rental because it combines a walkable historic downtown with quick access to lakes, rivers, and larger city amenities in both Madison and Milwaukee. Guests who book a stay here can spend a morning at a museum, an afternoon on the water, and an evening catching a show or dining along Main Street, all without the pace or prices of a major tourist hub. The blend of genuine local character, outdoor recreation, and central regional location gives the town a steady appeal for couples, families, and outdoor travelers looking for an authentic slice of southern Wisconsin.

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