Eagle River, WI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Eagle River short-term rental market based on reliable data.

Listings

449 / 1265

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$31,519

Middle-Earners Revenue

Occupancy

49%

Middle-Earners Occupancy

Home Value

$362,041

Median Home Sale Price

Top Earners

$68,873

Top-Earners Revenue

Eagle River

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Eagle River.

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C

Challenging to Investors

Eagle River Regulations

STRs are allowed but with strict limits—one rental per seven-day period—plus multi‑layer licensing (state Tourist Rooming House, county health, city STR), annual fire inspections, and extensive documentation and tax obligations, creating significant operational burden and risk for investors.

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About Eagle River

Eagle River is a small, picturesque city located in Vilas County, Wisconsin. It has a population of approximately 1,500 residents. Situated in the Northwoods, Eagle River is approximately 226 miles northwest of Milwaukee, the closest major city.

Eagle River's charm is largely attributed to its beautiful natural surroundings and lacustrine attractions. It is notably home to the "Eagle River Chain of Lakes," one of the largest interconnected chain of freshwater lakes in the world, which is a significant draw for water sports enthusiasts, anglers, and nature lovers.

One of the city's key landmarks is the World Championship Snowmobile Derby website, held annually in January, which attracts thousands of visitors and showcases the city as a hub for winter sports. Additionally, the Northwoods Children’s Museum website offers family-friendly educational exhibits, and the Eagle River Historical Museum provides insights into the area's rich cultural history.

Another major attraction is the Cranberry Fest website, which celebrates the local cranberry harvest and draws visitors with its crafts, marketplace, and culinary delights. The region also boasts beautiful state parks such as the Nicolet National Forest website, offering a plethora of outdoor activities including hiking, bird watching, and camping.

Due to its blend of recreational opportunities and scenic beauty, Eagle River has become an appealing destination for short-term rentals. Visitors looking to immerse themselves in a cozy lakeside retreat or an adventurous getaway find plenty of accommodation options that cater to diverse preferences.

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