Performance indicators for the Eagle River short-term rental market based on reliable data.
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The highest-performing listings in Eagle River.
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Challenging to Investors
STRs are allowed but with strict limits—one rental per seven-day period—plus multi‑layer licensing (state Tourist Rooming House, county health, city STR), annual fire inspections, and extensive documentation and tax obligations, creating significant operational burden and risk for investors.
Local STR Agent
STR specialist · Eagle River, WI
Eagle River is a small city in Vilas County in the Northwoods region of northern Wisconsin, with a population of roughly 1,400 residents. It has the feel of a classic northern Wisconsin resort town, drawing visitors year-round for its lake-centered recreation, snowy winters, and deep forests of maple, birch, and pine. The community is best known as a gateway to the Northern Highland-American Legion State Forest and as the anchor of the Eagle River Chain of Lakes, one of the largest connected freshwater lake systems in the world. It sits roughly 150 miles north of Green Bay and about 225 miles north of Milwaukee, placing it firmly in the heart of Wisconsin's lake country.
The Northern Highland-American Legion State Forest surrounds the community and offers more than 230,000 acres of woodlands, lakes, and trails for hiking, mountain biking, paddling, and camping. It is one of the largest state forests in Wisconsin and is a defining feature of the area, with dozens of public boat landings, scenic drives, and miles of marked trails within about a 30-minute drive of town.
The Eagle River Chain of Lakes itself is the area's signature attraction. Twenty-eight interconnected lakes spread out from the community, providing more than 70 miles of navigable water that draws boaters, anglers, and paddlers in warmer months and snowmobilers and ice fishermen in winter. Local outfitters and the municipal dock on the chain in downtown Eagle River make it easy for visitors to get out on the water without their own equipment.
A short drive to the north opens up the broader Lake Superior country, with the Apostle Islands National Lakeshore, the Porcupine Mountains, and the city of Superior all reachable as day trips or overnight excursions for guests looking to combine a Northwoods cabin experience with the rugged scenery of the Big Lake. Closer to town, smaller draws like the Eagle River Historical Society Museum and the Trees For Tomorrow natural resources education center give visitors a grounded sense of the region's logging heritage and ongoing conservation work.
For short-term rental owners, Eagle River offers a strong combination of four-season appeal, a recognizable regional brand built around its lake chain and winter activities, and easy access to one of the Midwest's most popular outdoor playgrounds, making it a natural fit for guests seeking a cabin-style getaway.