De Pere, WI

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  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the De Pere short-term rental market based on reliable data.

Listings

56 / 132

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$28,486

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$407,863

Median Home Sale Price

Top Earners

$78,229

Top-Earners Revenue

De Pere

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in De Pere.

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B

Generally Investor friendly

De Pere Regulations

De Pere allows STRs in most residential and mixed‑use zones and maintains a moderate, transparent path: a $100 development approval, an annual TRH license with a pre‑inspection, and standard tax obligations. Frequency caps (one stay per day in MX/GX/RM and one stay per 7 days in R1/R2) and a required health license add operational constraints, but STRs are not broadly prohibited and compliance is well‑defined.

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About De Pere

De Pere is a small city in Brown County, Wisconsin, situated along the lower Fox River just a few miles south of Green Bay, which is the nearest major city at roughly 5 to 7 miles to the north. The community has a population of approximately 25,000 residents, giving it a comfortable, small-city feel while still offering quick access to a larger metro area. Known for its tree-lined streets, historic riverfront, and the presence of St. Norbert College, De Pere has the character of a classic Midwestern college town blended with deep roots in early Wisconsin history. The city is often recognized as one of the oldest settlements in the state, and it serves as a convenient southern gateway to the Green Bay area as well as a launching point for trips north to Door County and the wider Lake Michigan shoreline.

A stroll through the downtown district along the Fox River is a natural starting point for any visitor. The area features preserved 19th-century architecture, locally owned restaurants, pubs, and small shops, and the riverwalk offers views of the water and the working De Pere lock and dam system. The walkable core, anchored by the college and a calendar of community events, gives the area a lively but unhurried pace that contrasts with the busier scene just up the river in Green Bay.

Just across the river to the north in Green Bay, visitors will find the National Railroad Museum, one of the largest rail museums in the country, located about a 10-minute drive from downtown De Pere. The museum features historic locomotives, indoor and outdoor exhibits, and seasonal train rides that appeal to families and rail enthusiasts alike. Football fans and casual visitors are also only about 10 to 15 minutes from Lambeau Field and the Titletown district, which draw large crowds year-round and have helped reshape Green Bay's identity as more than just an industrial port city.

For travelers willing to venture a bit farther, De Pere is a natural springboard to Door County, the slender peninsula that juts into Lake Michigan between Green Bay and Lake Michigan proper. The northern edge of the county, with its state parks, lighthouses, fish boils, and harbor villages, is roughly an hour and 15 minutes to an hour and a half by car. Closer to home, Potawatomi State Park, located just outside Sturgeon Bay, is often reached in about an hour and offers camping, hiking, and sweeping views of the bay.

De Pere makes a compelling base for a short-term rental because it offers a quieter, more residential alternative to staying directly in Green Bay while keeping the city's major draws within a short drive. Visitors can enjoy a walkable historic downtown, easy river access, and college-town amenities, then use the city as a home base for day trips to Lambeau Field, the museum district, Lake Michigan beaches, and the scenic Door County peninsula. That combination of small-town atmosphere, regional connectivity, and proximity to some of Wisconsin's most visited destinations gives De Pere a steady appeal across a wide range of traveler types.

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