Beloit, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Beloit short-term rental market based on reliable data.

Listings

17 / 42

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$18,840

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$206,320

Median Home Sale Price

Top Earners

$56,741

Top-Earners Revenue

Beloit

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Beloit.

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B

Generally Investor friendly

Beloit Regulations

Short‑term rentals are clearly permitted in both the City and Town of Beloit (Town signals acceptance via an 8% room tax), with no known caps or city‑level bans in the reviewed sources. The main friction is compliance: Town’s 8% STR room tax, Wisconsin room/sales/use tax obligations, and uncertainty around whether any city permits, inspections or zoning confirmations are required beyond state tax registration.

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About Beloit

Beloit is a city in Rock County in southern Wisconsin, situated along the Rock River at the Wisconsin-Illinois state line, with a population of roughly 36,000 residents. The city carries the layered character of a former industrial hub that has spent recent decades reinventing itself as a college town and regional cultural stop, anchored by Beloit College, one of the older private liberal arts institutions in the Midwest. It functions as a useful southern gateway into Wisconsin for visitors coming up from the Chicago region, sitting about 75 miles northwest of Chicago and roughly 70 miles south of Madison, and it pairs that convenience with a walkable historic core and easy access to outdoor recreation along the river.

Beloit College is one of the city's defining institutions, founded in 1846 and known for its historic campus architecture and the surrounding tree-lined residential streets. The college's campus contributes museums, performance spaces, and architectural landmarks open to the public, and its student population gives the downtown a steady, year-round energy that supports coffee shops, galleries, and small venues throughout the year.

A short distance downstream, the Rock River provides a natural draw for visitors. Riverside Park and the adjacent riverfront paths in downtown Beloit offer walking trails, picnic spots, and views of the water, and the river corridor connects to a broader network of parks that attract cyclists, paddlers, and casual day-users throughout the warmer months. The river runs through both Wisconsin and Illinois, and the segment that passes through Beloit is one of its more urban and accessible stretches, making it a natural anchor for guests who prefer to stay close to home during their visit.

About an hour's drive to the west, the historic town of Galena, Illinois, offers a notable day-trip option for guests staying in the area. Once a booming lead-mining center, Galena is now a preserved nineteenth-century district of brick storefronts, river history, and rolling hillside scenery that draws visitors year-round. For those willing to push further, Madison and Milwaukee are both within roughly 75 to 90 minutes by car, opening up state capitol tours, lakefront attractions, and a deeper stretch of southern Wisconsin scenery.

Beloit's appeal for short-term rentals rests on the combination of an affordable, characterful base city with surprisingly varied day-trip options. Guests can spend mornings along the river or exploring the college campus, afternoons wandering the historic downtown, and evenings taking in Chicago, Madison, or Galena on a same-day excursion, all without needing to change lodging. That mix of small-city atmosphere, regional connectivity, and proximity to well-known destinations makes Beloit a practical and interesting home base for travelers exploring the upper Midwest.

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