Appleton, WI
- Overview
- Performance
- Listings
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Key Performance Metrics
Market snapshotPerformance indicators for the Appleton short-term rental market based on reliable data.
Listings
188 / 664
Reliable / Active
Cap Rate
10%
Middle-Earners Gross Yield
Revenue
$28,393
Middle-Earners Revenue
Occupancy
56%
Middle-Earners Occupancy
Home Value
$285,460
Median Home Sale Price
Top Earners
$50,762
Top-Earners Revenue
Appleton
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Appleton.
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Generally Investor friendly
Appleton Regulations
Appleton explicitly permits STRs and relies on state tourist rooming house licensing via Outagamie County; there are no additional local caps or permits beyond state rules, though investors face modest fees ($200 pre‑inspection + $220 annual) and need to pass health inspections each year.
Local STR Agent
STR specialist · Appleton, WI
About Appleton
Appleton (Menominee: Ahkōnemeh) is a city in Outagamie, Calumet, and Winnebago counties in the U.S. state of Wisconsin. One of the Fox Cities, it is situated on the Fox River, 30 miles (48 km) southwest of Green Bay and 100 miles (160 km) north of Milwaukee. Appleton is the county seat of Outagamie County. As of the 2020 Census it had a population of 75,644, making it the sixth-most populous city in Wisconsin. Appleton is a part of the Fox Cities metropolitan area, the third-largest metro area in the state. Appleton serves as the heart of the Fox River Valley, which is home to Lawrence University, the Fox Cities Exhibition Center, Fox Cities Performing Arts Center, Fox River Mall, Neuroscience Group Field at Fox Cities Stadium, Appleton International Airport, and the Valley's two major hospitals: St. Elizabeth Hospital and ThedaCare Regional Medical Center–Appleton. It also hosts regional events such as Octoberfest and the Mile of Music.