Prosser, WA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Prosser short-term rental market based on reliable data.

Listings

53 / 110

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$21,286

Middle-Earners Revenue

Occupancy

53%

Middle-Earners Occupancy

Home Value

$421,478

Median Home Sale Price

Top Earners

$45,796

Top-Earners Revenue

Prosser

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Prosser.

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B

Generally Investor friendly

Prosser Regulations

STRs are allowed but rely on the B&B framework—requiring a conditional use permit in residential/commercial zones, capped at 8 rooms, plus registry and annual review—moderate permitting and clear rules, not citywide-permitted without restrictions.

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About Prosser

Prosser is a small city in Benton County, in southeastern Washington, situated in the heart of the Yakima Valley. With a population of roughly 6,000, it carries the relaxed pace of a rural agricultural community surrounded by orchards, hop fields, and vineyards. The town is widely regarded as a gateway to Washington's acclaimed wine country and is closely associated with the early development of the state's modern wine industry, with some of the Yakima Valley's first commercial vineyard plantings located nearby. Prosser lies roughly 35 miles west of the Tri-Cities metropolitan area and about 200 miles southeast of Seattle, making it a convenient stop along the Interstate 82 corridor.

The Walter Clore Wine and Culinary Center sits within Prosser and honors Walter Clore, the horticulturist often called the "father of Washington wine." The center offers tastings, exhibits on the region's viticultural history, and a demonstration kitchen, giving visitors a grounding in the story behind the bottles they encounter at nearby tasting rooms. It is just a short drive from anywhere in town and serves as a natural starting point for exploring the surrounding wineries.

The Yakima Valley wine country surrounds Prosser, with the town itself located within the Yakima Valley American Viticultural Area, one of the oldest designated wine regions in Washington state. Dozens of wineries operate in the valley, many within a 30-minute drive, ranging from small family-run tasting rooms to larger estates. The nearby Red Mountain AVA, known for producing some of the state's most concentrated red wines, lies just to the east along the Yakima River, adding a second distinct wine region within easy reach.

Outdoor recreation in the area centers on the Yakima River, which flows past Prosser and supports fishing, paddling, and riverside parks. The broader shrub-steppe landscape and the Columbia River, only about 30 minutes to the southeast, provide additional opportunities for hiking, birding, and water sports. Prosser itself hosts the Prosser Balloon Rally each autumn, when dozens of hot-air balloons lift off over the vineyards in one of the longest-running such events in the Pacific Northwest.

Prosser's combination of small-town character, central location within Washington's premier wine region, and proximity to both the Tri-Cities and the broader outdoors makes it a natural fit for short-term rental investment. Visitors come year-round for wine tours, ballooning, river activities, and the agricultural festivals that mark the seasons, and the town's compact size keeps nearly every attraction within a short drive of any property.

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