Indianola, WA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Indianola short-term rental market based on reliable data.

Listings

16 / 29

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$33,864

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$689,311

Median Home Sale Price

Top Earners

$62,003

Top-Earners Revenue

Indianola

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Indianola.

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B

Generally Investor friendly

Indianola Regulations

STRs are permitted in most areas of unincorporated Kitsap County (including Indianola), with simple tax registration (4% lodging tax) and enforcement currently limited to health/safety complaints; the county’s public process suggests a supportive tone, though pending updates may add caps/fees.

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About Indianola

Indianola is a small unincorporated community on the north end of the Kitsap Peninsula in Kitsap County, Washington, home to a few thousand residents who enjoy a quiet, wooded coastal setting along the Puget Sound. The community has the feel of a relaxed beach village where vacation cabins, year-round homes, and shaded lanes share access to a community beach and views across the water toward Edmonds and the Olympic Mountains. Indianola is best known as a peaceful retreat and as a gateway to the northern Olympic Peninsula, with the nearby Kingston ferry terminal offering a direct route across the sound to the Seattle metropolitan area. Downtown Seattle sits roughly 30 miles to the east, reached by a short drive north to Kingston followed by a half-hour ferry crossing to Edmonds.

Just a short drive north of Indianola in the small community of Hansville stands Point No Point Lighthouse, one of the oldest navigational lights still guiding vessels on Puget Sound. The historic wooden lighthouse, originally lit in 1879, sits within a waterfront county park where visitors can tour the keeper's quarters, browse a small museum, and walk the rocky shoreline beneath the Olympic skyline. It is a favorite spot for photographers, especially at sunset, and is only about fifteen minutes from Indianola.

From Indianola, the northern Olympic Peninsula is within easy reach via the Hood Canal Bridge, a scenic drive of roughly an hour to Port Townsend or ninety minutes to Port Angeles. These historic port towns serve as gateways to Olympic National Park, where travelers can hike glacier-clad mountains, walk through moss-draped temperate rain forests, and explore the rugged Pacific coastline. Day trips from Indianola can easily combine a morning on a mountain trail with a return across the Hood Canal in time for dinner on the beach.

About fifteen minutes south of Indianola sits Poulsbo, a waterfront town celebrated for its Scandinavian heritage and small-town charm. Its downtown core is filled with bakeries, gift shops, and Nordic-inspired restaurants set along Liberty Bay, while the local maritime museum and Sons of Norway lodge nod to the town's roots. Visitors can stroll the boardwalk, sample traditional pastries, or browse the growing craft beverage scene before returning north to the coast.

Indianola offers a compelling base for short-term rentals thanks to its combination of small-town tranquility and strategic location near the Olympic Peninsula, Bainbridge Island, and the Seattle ferry network. Guests can spend their mornings on the community beach, afternoons exploring lighthouse parks, Norwegian-themed towns, or mountain trails, and evenings watching ferries cross the sound from their own deck. With so much of the Pacific Northwest within a short drive or ferry ride, Indianola appeals to travelers seeking a quieter coastal experience without giving up access to the region's marquee destinations.

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