Roanoke, VA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Roanoke short-term rental market based on reliable data.

Listings

306 / 657

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$26,625

Middle-Earners Revenue

Occupancy

68%

Middle-Earners Occupancy

Home Value

$282,167

Median Home Sale Price

Top Earners

$45,771

Top-Earners Revenue

Roanoke

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Roanoke.

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B

Generally Investor friendly

Roanoke Regulations

Roanoke explicitly permits STRs in most residential, multifamily, and commercial zones, and the process is transparent and well-documented, indicating a supportive tone. However, it requires a multi-step compliance path (registration, annual certification, quarterly filings, business license) and imposes multiple taxes (5.5% state + 7% city + 1% local), plus a special-use permit for smaller lots in county R-1/R-2 zones, creating moderate but manageable burden.

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About Roanoke

Roanoke is an independent city in western Virginia, set in the Blue Ridge Mountains along the Roanoke River. With a population of approximately 100,000, it is the largest urban center in the western part of the state and serves as a natural gateway to the Blue Ridge Parkway and surrounding Appalachian landscapes. Often described as having a small-city feel with outdoor adventure at its doorstep, Roanoke sits roughly four hours southwest of Washington, D.C., and about three hours west of Richmond, giving it a comfortable buffer from the busier metros of the Mid-Atlantic.

The Blue Ridge Parkway, one of America's most celebrated scenic drives, passes just minutes from downtown Roanoke, with the Mill Mountain and Roanoke Valley overlooks located within city limits. The parkway draws leaf-peepers in autumn, wildflower enthusiasts in spring, and hikers and cyclists throughout the warmer months, making it a year-round magnet for visitors traveling through the southern Appalachians. Its proximity to Roanoke means guests can be on a scenic overlook within fifteen minutes of leaving their front door.

Overlooking the city from a prominent peak is Mill Mountain, home to the Mill Mountain Star, a massive illuminated star that has been a Roanoke symbol since 1949 and is regularly described as the largest freestanding illuminated man-made star in the world. The surrounding Mill Mountain Park, about a ten-minute drive from the downtown core, offers several miles of hiking and biking trails, a wildflower garden, and a small zoo, giving visitors an easy way to pair a panoramic city view with a half-day in the woods.

Roughly an hour south of Roanoke lies Smith Mountain Lake, one of Virginia's largest recreational lakes and a popular destination for boating, fishing, swimming, and lakeside vacationing. With hundreds of miles of shoreline spread across Bedford, Franklin, and Pittsylvania counties, the lake draws families and anglers throughout the warmer months and provides a counterpoint to the mountain scenery closer to the city, broadening the range of day trips available to a Roanoke-based traveler.

Roanoke's appeal as a base for short-term rentals rests on this combination: a walkable, revitalized downtown with breweries, restaurants, and cultural institutions, paired with quick access to national-park-grade scenery and a major recreational lake. Visitors can spend a morning on a Blue Ridge overlook, an afternoon browsing the historic City Market or the Taubman Museum of Art, and an evening at a craft brewery, all without leaving the city's orbit. For travelers exploring the Blue Ridge, Roanoke offers a balance of urban comfort and outdoor access that few other Virginia cities can match in such a compact package.

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