Performance indicators for the Roanoke short-term rental market based on reliable data.
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The highest-performing listings in Roanoke.
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Generally Investor friendly
Roanoke explicitly permits STRs in most residential, multifamily, and commercial zones, and the process is transparent and well-documented, indicating a supportive tone. However, it requires a multi-step compliance path (registration, annual certification, quarterly filings, business license) and imposes multiple taxes (5.5% state + 7% city + 1% local), plus a special-use permit for smaller lots in county R-1/R-2 zones, creating moderate but manageable burden.
Local STR Agent
STR specialist · Roanoke, VA
Roanoke, Virginia, nestled in the scenic Blue Ridge Mountains, is a picturesque city with a rich history and vibrant community. As of the latest census, Roanoke has a population of approximately 100,000 residents. The city is situated about 195 miles west of Richmond, Virginia, the nearest major city.
Roanoke is known for its appealing blend of urban amenities and natural beauty, making it an attractive destination for short-term rentals. The city boasts several notable landmarks and attractions that draw visitors throughout the year.
Mill Mountain Star: One of Roanoke's most iconic landmarks, the Mill Mountain Star, is the world's largest freestanding illuminated man-made star. It provides a panoramic view of the city and is a symbol of Roanoke's heritage. Mill Mountain Star
Roanoke City Market: Located in the heart of downtown, the Roanoke City Market is one of the oldest continuously operating open-air markets in the United States, offering a variety of local produce, crafts, and food. Roanoke City Market
Virginia Museum of Transportation: This museum highlights the rich transportation history of the region, featuring locomotives, antique cars, and other modes of transportation. Virginia Museum of Transportation
Taubman Museum of Art: The Taubman Museum of Art is an architectural gem that houses an impressive collection of American art, including works by prominent regional artists. Taubman Museum of Art
Blue Ridge Parkway: Known as “America’s Favorite Drive,” the Blue Ridge Parkway offers stunning views, hiking trails, and picnic spots. Roanoke is conveniently located near several access points to the parkway. Blue Ridge Parkway
Smith Mountain Lake: Just a short drive from Roanoke, Smith Mountain Lake is a popular destination for boating, fishing, and water sports, ideal for those looking to enjoy outdoor recreational activities. Smith Mountain Lake
These landmarks, combined with Roanoke's friendly atmosphere, diverse dining options, and cultural festivals, make it a desirable place for short-term rentals. Whether visitors are looking for outdoor adventures or cultural experiences, Roanoke offers a unique blend of both, attracting tourists and short-term renters alike.