Madison, VA

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Madison short-term rental market based on reliable data.

Listings

22 / 26

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$34,097

Middle-Earners Revenue

Occupancy

53%

Middle-Earners Occupancy

Home Value

$393,767

Median Home Sale Price

Top Earners

$64,620

Top-Earners Revenue

Madison

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Madison.

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B

Generally Investor friendly

Madison Regulations

STRs are explicitly allowed by‑right in Greene County A‑1 and C‑1 zoning districts and the town references B&B/motel pathways, so the activity is legal and clear, but a 5‑room cap, a by‑right ceiling for fewer than 30 days that requires an SUP in some cases, and a special‑use permit in town for B&B create moderate friction. Licensing and compliance involve multiple steps (state registration, county business license, taxes, insurance, and possible SUP) and fees, but they are a known process rather than a deterrent.

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About Madison

Madison is a small, quiet town in the rolling Piedmont of central Virginia, serving as the seat of Madison County. The town itself has only a few hundred residents, while the broader county holds roughly 13,000 people, giving the area a rural and unhurried feel. Surrounded by farmland, horse pastures, and the wooded foothills of the Blue Ridge Mountains, Madison has long served as a gateway to the southern end of Shenandoah National Park and to a swath of Virginia countryside prized for its scenery and historic estates. It sits about 80 miles southwest of Washington, D.C., and roughly 30 miles north of Charlottesville, placing it within easy reach of two major metropolitan areas while retaining a small-town pace.

The biggest draw in the area is Shenandoah National Park, whose southern entrance at Rockfish Gap lies just to the southwest. From Madison, travelers can reach the park's lower sections in about 20 to 30 minutes, where the Skyline Drive begins threading north along the Blue Ridge crest. Hikers come to the Madison County side of the park for Old Rag Mountain, one of Virginia's most popular day hikes, and for the White Oak Canyon and Cedar Run falls trails, where cascading water drops through shaded hollows. In autumn, the park's hardwood forests draw leaf-peepers from across the Mid-Atlantic.

A short drive south brings visitors to Montpelier, the lifelong home of James Madison, the fourth U.S. president and the so-called "Father of the Constitution." The estate, located near the town of Orange, is operated as a museum and is roughly a 25- to 30-minute drive from Madison. Its restored mansion, formal gardens, and extensive grounds offer a window into early American political life, and the site's Archaeology Lab occasionally lets visitors observe conservation work in progress.

Closer to town, the countryside of Madison County is dotted with country farms and small family operations that have become part of the local identity. Graves Mountain Farm, set in the foothills just north of Madison, has been a working farm for generations and hosts seasonal festivals, horseback riding, and farm-to-table events that draw visitors from across the region. The nearby Route 29 corridor also leads travelers toward a string of Virginia vineyards and cideries in neighboring Orange and Greene counties, making Madison a convenient base for those touring the Piedmont wine country.

For short-term rental owners, Madison offers an appealing combination: genuine rural character, proximity to a major national park, and easy driving access to both Charlottesville and the D.C. metro area. Guests looking for a quiet country escape with hiking, history, and small-town charm all within a short drive will find the area an attractive alternative to the busier Blue Ridge towns to the south.

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