Lebanon, VA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Lebanon short-term rental market based on reliable data.

Listings

13 / 27

Reliable / Active

Cap Rate

3%

Middle-Earners Gross Yield

Revenue

$6,368

Middle-Earners Revenue

Occupancy

29%

Middle-Earners Occupancy

Home Value

$204,379

Median Home Sale Price

Top Earners

$18,910

Top-Earners Revenue

Lebanon

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Lebanon.

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B

Generally Investor friendly

Lebanon Regulations

Lebanon and Augusta County have no local STR‑specific ordinance, permit, or cap, making STRs broadly permitted; however, investors must register for Virginia state taxes and obtain a local business license once revenue thresholds are met, introducing moderate permitting costs and compliance steps. Unknown local occupancy tax requirements and the need for HOA/condo approvals add uncertainty, and while not hostile, the city’s tone is neutral rather than explicitly supportive.

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About Lebanon

Lebanon is a small town in the Appalachian highlands of southwestern Virginia, serving as the county seat of Russell County. With a population of roughly 3,000 residents, it has the feel of a quiet mountain community surrounded by forested ridges, hollows, and the rolling pastures typical of the Cumberland Plateau's eastern edge. The town sits along U.S. Route 19 and functions as a convenient waystation for travelers exploring the broader corner of Virginia where the state meets Tennessee and Kentucky. The nearest sizable city is the Tri-Cities area of Bristol, Kingsport, and Johnson City, located approximately 35 to 40 miles to the south, and Roanoke lies roughly 100 miles to the northeast. Lebanon is best known locally as a base for outdoor recreation, especially hiking, fishing, and waterfall hunting in the surrounding Jefferson National Forest.

Just outside of town, Big Cedar Falls is one of Russell County's most photographed natural attractions. The waterfall drops more than 80 feet into a shaded rock amphitheater along a short walking path, making it a popular stop for visitors staying in the area. It lies within a few miles of Lebanon and is accessible by a relatively easy drive on secondary roads, often taking less than 15 minutes from the town center.

To the west, Natural Tunnel State Park draws visitors from across the region. Often called the "Natural Tunnel," the limestone cave passage was carved by Stock Creek over thousands of years and is wide enough in places to accommodate a freight train, which still runs through it on an active rail line. The park also offers a chairlift, swimming pool, picnic areas, and campground, and sits roughly 50 miles west of Lebanon, about an hour's drive through the mountain roads.

South of town in Scott County, the Carter Family Fold celebrates the legacy of the "First Family of Country Music." A.P., Sara, and Maybelle Carter recorded some of the most influential early country recordings in the 1920s and 1930s, and the Fold continues to host live old-time and bluegrass music every Saturday night. Hiltons, Virginia, where the venue is located, is about 25 to 30 miles south of Lebanon, making it an easy afternoon or evening excursion.

Lebanon's appeal for short-term rentals lies in its combination of small-town affordability and access to some of Virginia's most striking outdoor and cultural attractions. Visitors who want to spend their days hiking to waterfalls, exploring a natural tunnel, or driving scenic byways through the Jefferson National Forest find the town a comfortable and uncrowded home base, and the proximity to the Tri-Cities airport and interstate corridors keeps it connected without sacrificing the quiet Appalachian character that draws travelers to the region in the first place.

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