Harrisonburg, VA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Harrisonburg short-term rental market based on reliable data.

Listings

262 / 408

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$25,697

Middle-Earners Revenue

Occupancy

53%

Middle-Earners Occupancy

Home Value

$342,099

Median Home Sale Price

Top Earners

$46,966

Top-Earners Revenue

Harrisonburg

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Harrisonburg.

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C

Challenging to Investors

Harrisonburg Regulations

STRs are legal but require a Special Use Permit that adds cost, time (pre-meeting, Planning Commission/City Council), and uncertainty. Strict caps (4 guests, 90 nights) and the primary‑residence requirement constrain viable investor models; mandatory inspections, parking rules, and civil penalties further raise compliance burden.

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About Harrisonburg

Harrisonburg, Virginia, is a vibrant city nestled in the Shenandoah Valley region of the state. It serves as the county seat of Rockingham County and boasts a population of approximately 54,000 residents. Located about 125 miles southwest of Washington, D.C., and 130 miles northwest of Richmond, Virginia, Harrisonburg is within a convenient driving distance from these major cities.

Harrisonburg is home to James Madison University, a significant landmark and a hub of activity. For more information, visit the university’s official site at James Madison University. The city is also notable for its rich history and cultural offerings. The Explore More Discovery Museum, geared towards engaging young minds, is another notable landmark, further details can be found at Explore More Discovery Museum.

Additionally, Harrisonburg is known for its vibrant downtown area, which features a mix of dining, shopping, and entertainment options. Court Square in the heart of downtown is a focal point, where visitors can see historical architecture and enjoy local businesses. Learn more about the downtown district at Visit Harrisonburg.

Given its proximity to the George Washington National Forest and Shenandoah National Park, Harrisonburg also appeals to outdoor enthusiasts. Information about nearby outdoor activities can be accessed at the National Park Service.

Harrisonburg's charm, coupled with its diverse range of attractions and convenient location, makes it a compelling choice for short-term rentals, offering a mix of cultural, academic, and natural experiences.

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