Berryville, VA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Berryville short-term rental market based on reliable data.

Listings

21 / 48

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$33,975

Middle-Earners Revenue

Occupancy

61%

Middle-Earners Occupancy

Home Value

$577,304

Median Home Sale Price

Top Earners

$81,810

Top-Earners Revenue

Berryville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Berryville.

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B

Generally Investor friendly

Berryville Regulations

Berryville permits STRs in most districts but requires a Special Use Permit and site plan ($450), a town business license ($20), registry ($20), and a county certificate of occupancy; process is clear and predictable. Occupancy is limited to 2 per bedroom (max 13), and certain zones are prohibited, but no hard unit caps and enforcement is designed to avoid direct inspections. The moderate permitting cost and defined process keep compliance manageable for investors.

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About Berryville

Berryville is the small, historic county seat of Clarke County, Virginia, set in the rolling countryside along the northern edge of the Shenandoah Valley. With a population of roughly 4,300 residents, the town has the unhurried feel of a 19th-century market town, with brick sidewalks, a courthouse square, and a cluster of locally owned shops and restaurants. Berryville is best known as a quiet gateway to Virginia's hunt and wine country and to the outdoor recreation of the Blue Ridge foothills. It sits approximately 65 miles west of Washington, D.C., and roughly 50 miles northwest of Charlottesville, both reached by a scenic drive through the Blue Ridge Mountains.

Sky Meadows State Park, in the Blue Ridge foothills about 15 miles east, offers more than 1,800 acres of hiking trails, open pastures, and a restored 19th-century farmstead. Visitors come for the panoramic vistas from the Appalachian Trail, which cuts directly through the park, and for stargazing in one of Virginia's designated dark-sky areas. The drive from Berryville typically runs under 25 minutes.

The northern end of Shenandoah National Park lies roughly 25 miles to the south, accessible through the Front Royal entrance and the iconic Skyline Drive. The park's 200,000 acres of forested ridgelines, waterfalls, and wildlife draw visitors year-round, and many use Berryville as a quieter, more affordable base than the in-park lodges. The drive to the Front Royal gate runs about 40 minutes from town.

About 20 miles to the north, Harpers Ferry National Historical Park sits at the dramatic confluence of the Potomac and Shenandoah rivers, where West Virginia, Maryland, and Virginia meet. The park preserves the 19th-century town that became a flashpoint of John Brown's 1859 raid and a key strategic point during the Civil War. Historic streets, restored buildings, and a network of trails make it one of the region's most visited cultural and outdoor destinations, and it's a comfortable day trip from Berryville.

Berryville's appeal as a short-term-rental base comes from this layering of landscapes and experiences. Travelers can spend a morning hiking in Sky Meadows, an afternoon wandering Harpers Ferry's historic streets, and an evening back in town sampling a local tavern or tasting room, all without the crowds and rates of the larger gateway communities. Its small-town character, easy access to several marquee destinations, and proximity to the Washington, D.C., metro area make it a natural fit for cabin- and cottage-style rentals that lean into the rural Virginia setting.

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