Morgan, UT

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Morgan short-term rental market based on reliable data.

Listings

69 / 145

Reliable / Active

Cap Rate

4%

Middle-Earners Gross Yield

Revenue

$26,689

Middle-Earners Revenue

Occupancy

48%

Middle-Earners Occupancy

Home Value

$753,088

Median Home Sale Price

Top Earners

$47,544

Top-Earners Revenue

Morgan

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Morgan.

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C

Challenging to Investors

Morgan Regulations

Morgan County has a 90‑day moratorium blocking new STR applications and revising rules, creating clear regulatory uncertainty. Even post‑moratorium, investors face multi‑step permitting (zoning compliance, business license, possible temporary use/building permits) and must navigate city‑county overlap, all likely raising compliance costs and timelines.

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About Morgan

Morgan is a small city in northern Utah that serves as the county seat of Morgan County, set in a narrow valley along the Weber River at the western edge of the Wasatch Range. With a population of roughly 4,500 residents, it retains a quiet, agricultural character that feels removed from the bustle of the Wasatch Front, even as it sits within commuting distance of larger urban centers. The town is best known as a gateway to the high country of the Uinta-Wasatch-Cache National Forest, drawing hunters, anglers, snowmobilers, and hikers headed into the mountains. It lies approximately 50 miles northeast of Salt Lake City and about 20 miles east of Ogden, accessed by Interstate 84.

About fifteen minutes south of Morgan, East Canyon State Park wraps around a long, narrow reservoir popular with anglers, kayakers, and campers. The park offers a marina, swim beach, and miles of shoreline trails, making it a favorite summer escape for both locals and visitors passing through the corridor between Salt Lake City and the Wyoming border. In winter, the reservoir draws ice fishermen, while the surrounding ridges hold snow for cross-country skiing and snowshoeing.

A short drive north of town brings visitors to Lost Creek State Park, a quieter alternative set around a smaller reservoir tucked into the canyons east of the Weber Valley. The park is well known among local anglers for trout fishing and offers a small campground, picnic areas, and short nature trails that follow the creek and the reservoir's edge. Its peaceful setting makes it especially appealing for travelers who want to enjoy the Morgan County outdoors without the busier atmosphere of larger regional reservoirs.

Just east of town along Interstate 84 sits the Devil's Slide, a distinctive pair of limestone fins that tilt toward each other like a natural chute. Visible from the highway and from a nearby roadside viewpoint, the formation is one of the most photographed geological features in the region and offers travelers a quick, memorable stop as they move between Morgan and the high country to the east. Together with the surrounding ranchland and the rising ridges of the Wasatch, it captures the dramatic backdrop that defines this part of northern Utah.

Morgan is a compelling base for short-term rentals because it offers an unusual combination of small-town quiet and easy access to both the urban amenities of the Wasatch Front and the outdoor landscapes of the Wasatch and High Uintas. Visitors who stay in the area can spend a morning fishing at a nearby reservoir, an afternoon exploring the national forest, and an evening back in town or driving into Ogden or Salt Lake City for dinner and entertainment. With year-round recreational appeal, a low-key rural character, and proximity to some of Utah's most visited outdoor destinations, Morgan appeals to travelers who want a more relaxed alternative to the busier resort towns to the west.

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