Gunnison, UT

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Gunnison short-term rental market based on reliable data.

Listings

4 / 7

Reliable / Active

Revenue

$15,953

Middle-Earners Revenue

Occupancy

34%

Middle-Earners Occupancy

Top Earners

$73,106

Top-Earners Revenue

Gunnison

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Gunnison.

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C

Challenging to Investors

Gunnison Regulations

STRs are technically legal in Gunnison, CO but operate under a restrictive and evolving regulatory framework. The requirement for multiple licenses (STR license, Sales Tax License), prohibition of Accessory Dwelling Unit STRs, and ongoing policy development since 2021 create compliance complexity and uncertainty for investors. The approximately 30 existing units suggest limited market access, and pending regulations including concentration limitations and impact fees further constrain investment potential.

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About Gunnison

Gunnison is a small rural city in Sanpete County, Utah, with a population of roughly 3,000 to 3,500 residents. Tucked into a quiet stretch of the Sevier Valley in central Utah, it has the relaxed, low-traffic feel typical of small farming communities along the old Highway 89 corridor, surrounded by open pastureland and high desert scenery. The town is best known as a convenient stopping point for travelers exploring central Utah's national parks and forests, and as a service hub for the surrounding ranching country. Salt Lake City, the nearest major metropolitan area, lies approximately 140 miles to the north along Interstate 15 and US-89, while the regional hub of Richfield is about 45 miles to the south.

A short drive east of town brings visitors to the western slopes of the Wasatch Plateau, where the Manti-La Sal National Forest offers extensive high-elevation recreation including camping, hiking, fishing, and ATV riding. The Skyline Drive, a well-known scenic backway, traces the crest of the plateau and is roughly an hour's drive from Gunnison, drawing travelers looking for cooler temperatures and sweeping vistas during the warmer months.

To the south, Yuba State Park sits along Interstate 70 about 40 miles from Gunnison. Built around a reservoir on the Sevier River, the park is popular for warm-water fishing, swimming, paddleboarding, and sandy beach camping, and it tends to be busy from late spring through early fall. The park's reservoir and lakeside setting make it a useful complement to the higher-elevation recreation elsewhere in the county.

Further south and slightly east, Capitol Reef National Park lies roughly 80 miles from Gunnison. The park's Waterpocket Fold, scenic drive, historic Fruita district, and hiking trails through sandstone canyons give visitors a quieter, less-crowded alternative to Utah's more famous national parks. Many travelers use small central Utah towns like Gunnison as a base for a combined trip that includes Capitol Reef, Goblin Valley, and the surrounding public lands.

The community itself retains a small-town character with a compact historic core, modest dining options, and a handful of locally owned businesses catering to ranchers, highway travelers, and seasonal visitors. Local recreational amenities such as the Gunnison Bend Reservoir offer easy fishing and walking opportunities right on the edge of town.

For short-term rental investors, Gunnison's appeal lies in its affordability, its central location relative to several of Utah's most visited outdoor destinations, and its position along a well-traveled corridor between Salt Lake City and southern Utah. The combination of year-round access to national forest recreation and a manageable drive to Capitol Reef and Yuba State Park gives the town a broad seasonal draw that supports steady, if modest, vacation rental demand.

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