Whitesboro, TX

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Whitesboro short-term rental market based on reliable data.

Listings

12 / 21

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$39,116

Middle-Earners Revenue

Occupancy

49%

Middle-Earners Occupancy

Home Value

$354,295

Median Home Sale Price

Top Earners

$49,036

Top-Earners Revenue

Whitesboro

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Whitesboro.

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B

Generally Investor friendly

Whitesboro Regulations

Whitesboro demonstrates a low-regulation environment where STRs are clearly allowed citywide, but the lack of specific permitting details and compliance requirements creates uncertainty for investors. While no meaningful caps or operational restrictions were identified, the absence of detailed regulatory guidance means investors must verify requirements with local authorities before proceeding, which adds moderate complexity to the compliance process.

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About Whitesboro

Whitesboro is a small, close-knit city in Grayson County in North Texas, home to roughly 3,800 residents. Often described as a quiet slice of small-town Texas, it sits amid rolling pastures and oak-dotted country roads, and it functions as a convenient gateway to one of the largest reservoirs in the southern United States, Lake Texoma. The town lies in the Texoma region just south of the Red River, about 75 miles north of Dallas and roughly an hour's drive from the DFW metroplex, making it an easy reach for weekenders and lake-goers looking to escape the city.

The headline attraction for visitors is Lake Texoma itself, the sprawling impoundment of the Red River that straddles the Texas–Oklahoma border. The lake is known for excellent striped bass and catfish fishing, sandy swimming beaches, marinas, and a string of state parks along its shoreline. The closest public access points, including Eisenhower State Park on the south shore, sit roughly 20 to 25 minutes north of Whitesboro by car.

Just west of the lake, the Hagerman National Wildlife Refuge protects more than 11,000 acres of bottomland hardwood forest, marsh, and open water along the Big Mineral Arm of Texoma. It is a popular spot for birdwatching, especially during winter when bald eagles and large flocks of waterfowl arrive, and for hiking, photography, and wildlife drives. The refuge entrance is about a 25-minute drive from Whitesboro.

To the east, the city of Denison offers a dose of regional history, including the Eisenhower Birthplace State Historic Site, a modest two-room frame house where Dwight D. Eisenhower was born in 1890. The site includes a small museum operated by the Texas Historical Commission and sits about 30 minutes from Whitesboro. Denison's restored Main Street district, with its early-twentieth-century brick storefronts, restaurants, and the historic Katy Depot that now serves as a visitor center for the region, adds further reason for a day trip.

A bit further afield, the larger city of Sherman lies roughly 20 minutes south and offers additional shopping, dining, and a walkable downtown square. Together, the lake, the wildlife refuge, and the neighboring historic towns give Whitesboro a varied appeal beyond its own quiet streets.

For short-term-rental owners, Whitesboro's appeal rests on location. It is small and uncrowded, yet it sits within easy reach of Lake Texoma's year-round recreation, two distinct downtowns, and a major metropolitan area. Travelers seeking fishing trips, lake weekends, birding getaways, or simply a slower-paced North Texas base will find the town an affordable and well-positioned alternative to the busier lakeside communities farther around the shoreline.

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