Performance indicators for the Waco short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Waco.
Loading top listings...
Challenging to Investors
Waco permits STRs but Type II and III non‑owner‑occupied units are banned in most residential zones, creating a two‑tier market. New investors must obtain costly special permits, pass inspections, meet strict parking/operational rules, and pay a 15% occupancy tax, raising cost, risk, and complexity.
Local STR Agent
STR specialist · Waco, TX
Overview of Waco, TX for Short-Term Rentals
Waco, Texas is a mid-sized city in central Texas, located approximately halfway between Dallas and Austin, making it conveniently located about 100 miles from either major city. As of the latest census data, Waco has a population of around 140,000 residents. This strategic location and manageable size make Waco an appealing destination for short-term rentals, catering to tourists, business travelers, and university affiliates alike.
Key Attractions and Landmarks
Waco boasts several notable landmarks and attractions that draw visitors year-round, enhancing its appeal for short-term rentals:
Magnolia Market at the Silos: Perhaps the most famous attraction in Waco, Magnolia Market, established by HGTV stars Chip and Joanna Gaines, is a must-visit destination. Visitors flock here to experience the market, bakery, and beautiful gardens. More details can be found on their official website: Magnolia Market.
Waco Mammoth National Monument: This paleontological site offers a glimpse into prehistoric life with its Columbian mammoth fossils. It is an educational site that captivates both adults and children. Visit the National Park Service website for more information: Waco Mammoth National Monument.
Baylor University: Home to a significant student population, Baylor University’s historic campus and sports events bring many visitors to the city. More information about Baylor can be accessed via their official site: Baylor University.
Dr Pepper Museum: Located in the heart of downtown Waco, this museum celebrates the history of the famous soft drink invented in Texas. It is a quirky and fun attraction for all ages. Further details are available here: Dr Pepper Museum.
Cameron Park: One of the largest municipal parks in Texas, Cameron Park offers hiking, biking, and beautiful views of the Brazos River. The park also includes Cameron Park Zoo. Learn more at the City of Waco Parks website: Cameron Park.
Additional Amenities
Waco’s vibrant downtown area provides numerous dining, shopping, and entertainment options that appeal to a wide range of visitors. Moreover, the city hosts various annual events, festivals, and markets that attract short-term guests looking for a dynamic yet comfortable stay.
Given its rich history, array of attractions, and strategic location between two major Texas cities, Waco represents an excellent opportunity for short-term rental investments. Visitors are drawn to the unique experiences and warm hospitality that the city offers.