Performance indicators for the Tyler short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Tyler.
Loading top listings...
Very Investor friendly
Allowed citywide with minimal barriers (simple city registration and optional TUP) and supportive tone; no meaningful caps; low tax burden (only 6.25% state HOT, no local add‑on), straightforward safety standards.
Local STR Agent
STR specialist · Tyler, TX
Tyler sits in Smith County in East Texas, with a population of roughly 105,000 residents making it the largest city in the region between Dallas and the Louisiana border. It carries a relaxed, small-metro character with tree-lined residential streets, a walkable downtown, and a long-standing identity as the "Rose Capital of America," an heir to a commercial rose-growing heritage that dates back to the early twentieth century. Beyond its floral reputation, Tyler functions as the medical, retail, and cultural hub for a broad swath of the Piney Woods, drawing visitors from surrounding rural counties. It is located approximately 100 miles east of Dallas, which translates to a drive of roughly an hour and forty-five minutes along Interstate 20 and US-69.
One of the city's signature draws is the Tyler Municipal Rose Garden, a 14-acre public garden in the heart of the city that holds thousands of rose bushes and serves as the centerpiece of the annual Texas Rose Festival each October. A short drive north leads to Tyler State Park, about ten miles from downtown, where visitors find a spring-fed lake for swimming, paddling, and fishing, along with shaded hiking and biking trails and overnight cabins and campsites. Within city limits, the Caldwell Zoo offers a compact, family-friendly collection of animals from around the world, including giraffes, elephants, and a Texas-focused native species section, all easily reached from most short-term rental locations in town.
For those interested in arts and culture, the Tyler Museum of Art on the city's southern edge hosts rotating exhibitions of regional and national artists, a permanent collection, and a sculpture garden, while the nearby Discovery Science Place downtown draws families with hands-on exhibits. The historic district around the square preserves early twentieth-century architecture, locally owned restaurants, and small galleries, giving renters an easy base for walking, dining, and browsing without a car. The city is also a gateway to the broader East Texas Piney Woods, with Lake Palestine, Martin Creek Lake State Park, and a number of smaller lakes and state forests within an hour's drive for day trips focused on fishing, boating, or hunting.
Tyler combines the amenities of a regional center with the slower pace and natural setting of East Texas, and it pulls visitors year-round for medical appointments, university events at the University of Texas at Tyler, the rose festival, family reunions, and outdoor weekends in the surrounding parks. That steady, diversified demand across healthcare, education, recreation, and seasonal festivals makes it a quietly dependable market for short-term rentals, especially for hosts who can offer space for groups traveling in from Dallas or Louisiana or guests looking to explore the lakes and forests nearby.