Performance indicators for the The Colony short-term rental market based on reliable data.
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The highest-performing listings in The Colony.
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Generally Investor friendly
The Colony permits STRs citywide with no registration fee or stated caps, and the process (online registration, HOT setup, designated operator) is clear. The main friction is self‑remitting 7% HOT quarterly and detailed operational rules (2‑night minimum, occupancy caps, parking, signage/no special‑events bans, noise/curfew) enforced with fines up to $2,000, which increase compliance risk but remain manageable.
Local STR Agent
STR specialist · The Colony, TX
The Colony is a suburban city in Denton County, Texas, situated on the southern shore of Lewisville Lake within the Dallas–Fort Worth metroplex. With a population of roughly 45,000 residents, it has grown rapidly in recent decades from a small lakeside community into a busy commercial and residential hub. The city carries a relaxed, family-friendly character, anchored by waterfront recreation, sprawling entertainment complexes, and easy access to the broader North Texas region. It sits about 30 miles north of downtown Dallas and roughly 25 minutes from DFW International Airport, making it a convenient base for travelers exploring the metro area without staying in the urban core.
Grandscape is the headline attraction in town, a massive outdoor lifestyle and entertainment development that draws visitors from across the metroplex. The complex features a wide range of restaurants, retail, and entertainment venues, and is anchored by one of the largest Scheels sporting goods stores in the country, which includes an indoor Ferris wheel, aquariums, and a 16-lane bowling alley. It is essentially in the heart of The Colony, just minutes from most short-term rentals in the area.
Just steps from the city center, Lewisville Lake offers nearly 30,000 acres of open water and shoreline for boating, fishing, swimming, and paddling. Stewart Creek Park and other nearby access points give visitors a place to launch boats, picnic, or simply enjoy the water, making the lake a year-round draw for guests who want outdoor recreation without leaving the immediate area.
A short drive east leads to Frisco, home of The Star, the Dallas Cowboys' world headquarters and practice facility. The complex includes the Ford Center, restaurants, and shops, and hosts public events that attract football fans throughout the year. Just a few minutes farther, the Dr Pepper Ballpark serves as home to the Frisco RoughRiders minor league baseball team, offering affordable family entertainment in a classic ballpark setting.
A bit farther afield, McKinney and Plano expand the dining and shopping options for visitors willing to explore. McKinney's historic downtown square is known for its preserved 19th-century architecture, locally owned restaurants, and weekend events, while Plano's Legacy West development is a polished destination for upscale retail and dining.
The Colony makes a compelling base for short-term rentals because it blends small-city calm with big-city access. Guests enjoy lake recreation, walkable entertainment at Grandscape, and quick drives to professional sports, shopping, and cultural attractions across the metroplex, all while staying in a quieter, more affordable pocket of North Texas.