Taylor, TX

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Taylor short-term rental market based on reliable data.

Listings

35 / 89

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$24,286

Middle-Earners Revenue

Occupancy

60%

Middle-Earners Occupancy

Home Value

$285,232

Median Home Sale Price

Top Earners

$40,595

Top-Earners Revenue

Taylor

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Taylor.

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B

Generally Investor friendly

Taylor Regulations

STRs are explicitly permitted citywide with simple registration and monthly hotel occupancy tax filing at a total 13% rate; no caps, zoning limits, inspections, or high fees are indicated, but standard permitting/reporting steps create moderate operational overhead.

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About Taylor

Taylor sits in Williamson County in Central Texas, about 35 miles northeast of Austin along the rolling Blackland Prairie. With a population of roughly 17,000, it carries the unhurried character of a small Texas town while remaining well within reach of the capital region's amenities and employment hubs. Long known as a railroad town built around the historic Katy line, Taylor has preserved a walkable brick-and-mortar downtown and a sense of community identity that newer suburbs nearby have not replicated. It is also increasingly recognized as a gateway to the Hill Country and the lakes and small towns that dot the prairie to the north and east of Austin.

Just to the southwest of Taylor, the city of Georgetown offers a well-known underground attraction at Inner Space Cavern, a limestone cave system discovered during highway construction in the 1960s. Guided tours lead visitors through chambers of stalactites and stalagmites about a 20-minute drive from Taylor, and the site doubles as a launching point for those exploring Georgetown's Victorian-era town square, which sits even closer along the same corridor.

About 20 miles north of Taylor, Granger Lake spreads across the countryside as a Corps of Engineers reservoir popular with anglers, kayakers, and weekend campers. The lake's several access points include Wilson H. Fox Park and the day-use area at San Gabriel Park, offering a quieter alternative to the busier Highland Lakes to the west. It is a frequent stop for travelers moving between Taylor and Temple or Waco.

Round Rock, roughly 20 minutes southwest, adds big-city conveniences and a deep bench of dining, shopping, and minor-league sports at Dell Diamond, home of the Round Rock Express. From there it is a short additional drive into Austin itself, with its live-music scene, museums, and the University of Texas campus. Taylor's own downtown anchors the experience with local cafés, antique stores, and the restored landmarks of the former Missouri–Kansas–Texas rail corridor, giving visitors a sense of the town's 19th-century origins.

For short-term-rental owners, Taylor strikes a balance that is increasingly rare in the Austin metro: small-town pricing and a tight-knit feel paired with quick access to one of the fastest-growing regions in the country. Guests can base themselves among quiet residential streets, spend the day at a lake, a cave, or a Hill Country winery, and still make a concert or a Longhorns game by evening, all without the downtown-Austin premium.

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