Rowlett, TX

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Rowlett short-term rental market based on reliable data.

Listings

99 / 224

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$38,638

Middle-Earners Revenue

Occupancy

65%

Middle-Earners Occupancy

Home Value

$372,761

Median Home Sale Price

Top Earners

$71,637

Top-Earners Revenue

Rowlett

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rowlett.

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C

Challenging to Investors

Rowlett Regulations

Rowlett explicitly allows STRs and provides a clear, formal process, but imposes a high $2,000 annual permit fee, quarterly inspections, $1 million liability insurance, and 200-foot neighbor notifications—creating significant cost and compliance friction for investors.

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About Rowlett

Rowlett, Texas is a suburban city situated primarily in Dallas County with a smaller portion extending into Rockwall County in the northeastern corner of the state. Home to roughly 65,000 residents, the city has grown steadily as part of the broader Dallas–Fort Worth metroplex while retaining a quieter, residential character. Rowlett is best known for its setting along the eastern shore of Lake Ray Hubbard, a sprawling reservoir that gives the community a distinctly waterfront feel uncommon for inland North Texas suburbs. It lies approximately twenty miles east of downtown Dallas, placing it within easy reach of the metroplex's urban amenities while offering a calmer base along the water.

Lake Ray Hubbard is the centerpiece of life in Rowlett and the main reason visitors are drawn to the area. Covering more than 22,000 acres across Dallas, Rockwall, Collin, and Kaufman counties, the reservoir is a popular destination for boating, sailing, fishing, and lakeside dining. The Rowlett shoreline features a mix of public parks, walking trails, and marinas where guests can rent boats or simply enjoy sunset views over the water. The lake's proximity to the city makes it the dominant feature shaping Rowlett's appeal as a getaway from the busier parts of the metroplex. Lake Ray Hubbard

Just a short drive east of Rowlett sits the small city of Rockwall, the county seat of Rockwall County, which gives visitors a taste of historic small-town Texas. The charming downtown square is lined with locally owned shops, cafes, and restaurants, and the city takes its unusual name from a natural subterranean rock wall formation that puzzled early settlers and has been the subject of longstanding local legend. It is a relaxed destination for an afternoon of browsing and dining along the lakefront, only about ten miles from Rowlett. Rockwall, Texas

To the west, downtown Dallas is roughly a thirty-minute drive and offers a full slate of major attractions, from the Arts District and Deep Ellum's live-music venues to the Reunion District's restaurants and the sports stadiums that host the Cowboys, Rangers, Mavericks, and Stars. Day trips into the city are straightforward from Rowlett, giving visitors the best of both worlds: a peaceful lakeside stay with quick access to one of the largest metropolitan areas in the South. Dallas

Rowlett makes a compelling base for a short-term rental because it pairs a genuine sense of place with convenient regional access. The lake sets the tone for laid-back stays, the surrounding suburbs and small towns provide plenty of local flavor, and downtown Dallas lies close enough for guests to add big-city outings to their itinerary. For travelers who want water views, easy commutes, and a quieter alternative to staying in the urban core, Rowlett offers an attractive balance.

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