Point, TX

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Point short-term rental market based on reliable data.

Listings

27 / 53

Reliable / Active

Revenue

$26,794

Middle-Earners Revenue

Occupancy

46%

Middle-Earners Occupancy

Top Earners

$83,252

Top-Earners Revenue

Point

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Point.

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B

Generally Investor friendly

Point Regulations

Clear legal status with STRs allowed citywide (except R-0), simple online registration, annual renewal, local contact, and basic posting/tax/safety requirements; no caps, enforcement is established but not onerous, and risk remains manageable under a registration framework.

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About Point

Point is a small city in Rains County, in the East Texas region of the state, with a population of approximately 900 residents. It sits among the rolling pine-and-post-oak forests characteristic of the area and is best known as a gateway to Lake Tawakoni, one of the larger reservoirs in North Texas. The town lies roughly 60 miles east of Dallas, making it an accessible weekend escape for visitors from the Metroplex looking for lakeside recreation in a quieter rural setting.

Lake Tawakoni, just minutes from Point, is the area's primary draw. The roughly 37,000-acre reservoir on the Sabine River is well-regarded for its fishing, particularly striped bass and catfish, and supports boating, swimming, and shoreline camping. Lake Tawakoni State Park, located on the western edge of the lake near Point, offers developed campsites, cabins, hiking trails, and direct access to the water, providing a year-round outdoor base for visitors.

The surrounding countryside of Rains County offers a relaxed slice of East Texas, with the county seat of Emory just a short drive east of Point. The area is dotted with smaller fishing lakes, public access points along the Sabine, and stretches of forest that appeal to travelers looking to slow down. A bit further afield, the broader East Texas region includes the historic First Monday Trade Days in Canton, a sprawling monthly flea market and trade gathering that draws visitors from across Texas and the surrounding states, situated about 35 miles south of Point.

Point's appeal for short-term rentals lies in its combination of small-town character and direct access to a sizable recreational lake. Guests who book stays in and around the area are typically drawn by the water-based activities, the peaceful wooded setting, and the relatively easy drive from Dallas and other North Texas population centers. With Lake Tawakoni at its doorstep, a state park within minutes, and a rural backdrop that contrasts with the busy Metroplex, Point offers a straightforward and unpretentious base for travelers seeking an easy, outdoors-focused getaway in East Texas.

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