Plainview, TX

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Plainview short-term rental market based on reliable data.

Listings

19 / 36

Reliable / Active

Cap Rate

14%

Middle-Earners Gross Yield

Revenue

$16,764

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$118,838

Median Home Sale Price

Top Earners

$35,227

Top-Earners Revenue

Plainview

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Plainview.

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B

Generally Investor friendly

Plainview Regulations

Plainview permits STRs citywide with a straightforward, low-cost $100 annual permit and a 60‑day grace period, though investors must register for state and local hotel taxes (13% total), maintain a 24‑hour local contact, and comply with zoning and deed restrictions; absence of caps or restrictive operational limits makes the framework manageable and investor‑friendly.

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About Plainview

Plainview sits in the heart of the Texas Panhandle's South Plains, serving as the county seat of Hale County. With a population of roughly 20,000, it carries the steady rhythm of a working agricultural town, historically anchored in cotton production and ranching, and given a youthful layer by Wayland Baptist University, a private institution founded in 1908. The city is a natural service hub for the surrounding farm and ranch communities and feels wide open and unhurried, with the big-sky vistas that define the Llano Estacado. It lies about 45 miles north of Lubbock, the nearest major metropolitan area, and roughly 70 miles southeast of Amarillo.

The flat-topped Llano Estacado mesa that surrounds Plainview is itself a defining feature of the region, and the city makes a comfortable base for travelers exploring this stretch of the Panhandle. From Plainview, the dramatic scenery of Palo Duro Canyon, often called the Grand Canyon of Texas and considered the second-largest canyon in the United States, lies roughly an hour and a half to the north near Amarillo, with its colorful red-rock walls, miles of hiking and biking trails, and the long-running outdoor drama "TEXAS."

Caprock Canyons State Park, about 90 miles southeast of Plainview, offers a quieter but equally striking alternative. The park is home to the official Texas State Bison Herd and features rugged canyons, scenic drives, and trails that wind through the southern edge of the Llano Estacado, including the dramatic Clarity Tunnel and the rim of the Caprock Escarpment.

For visitors who want a city experience, Lubbock is about a 45-minute drive to the south and offers the Buddy Holly Center, the National Ranching Heritage Center, and the cultural and sporting amenities of Texas Tech University, giving Plainview-area guests an easy day trip into a much larger city without losing the quiet of a Panhandle base camp.

Plainview's combination of small-town pace, deep agricultural heritage, and proximity to both Lubbock and the Panhandle's signature landscapes makes it a practical base for short-term rentals, particularly for visitors in town for university events, regional work, hunting weekends, or scenic drives that take in Palo Duro Canyon, Caprock Canyons, and the wide horizons of the surrounding Llano Estacado.

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