Performance indicators for the New Braunfels short-term rental market based on reliable data.
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The highest-performing listings in New Braunfels.
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Challenging to Investors
STRs are outright banned in all residential districts, while non‑residential zones typically require a costly SUP process ($1,750+ plus hearings and possible supermajority vote) before a $206 permit, annual inspections, parking/occupancy limits, and strict HOT reporting. This creates significant compliance burden and political/permit risk for investors.
Local STR Agent
STR specialist · New Braunfels, TX
New Braunfels sits in Comal County in south-central Texas, a city of roughly 100,000 residents that blends deep German-Texan heritage with the outdoor recreation of the Texas Hill Country. Founded in 1845 by German immigrants led by Prince Carl of Solms-Braunfels, the city retains a distinctly European feel in its historic downtown, while the Comal and Guadalupe rivers draw summer crowds for tubing and swimming. Often called a gateway to the Texas Hill Country, New Braunfels lies approximately 30 miles northeast of San Antonio and about 50 miles southwest of Austin, placing it within easy day-trip reach of two of Texas's largest metropolitan areas.
Just minutes from downtown, the Gruene Historic District is one of the oldest and most photographed settlements in Texas, where 19th-century brick buildings house boutiques, restaurants, and the famous Gruene Hall, widely regarded as the oldest continually operating dance hall in the state. Visitors can spend an afternoon browsing antiques, sampling local barbecue, and catching live country and folk music in an unpretentious open-air setting that feels little changed from a century ago.
The Comal and Guadalupe rivers are the city's main warm-weather draw, and tubing the Guadalupe through the cypress-lined stretches east of town is practically a rite of passage for Central Texas summer visitors. Outfitters throughout the city rent tubes and run shuttle services to put-in points, while the spring-fed Comal River, which flows through Landa Park in the heart of town, offers cool, glassy water for swimming and floating year-round.
About 20 minutes south of New Braunfels, Natural Bridge Caverns ranks among the largest known cave systems in Texas, with guided tours leading visitors through cathedral-sized chambers filled with stalactites, stalagmites, and flowstone formations. The site combines an underground adventure with above-ground attractions including zip lines, making it a popular half-day outing for families.
Within roughly a 40-minute drive southwest, the San Antonio River Walk and the Alamo offer a contrasting urban excursion, with the riverfront promenade winding past restaurants, shops, and the Spanish colonial missions in the heart of the state's second-largest city.
New Braunfels appeals to short-term rental owners because it draws a varied visitor base throughout the year. Summer brings river floaters and water park crowds, fall and winter draw Hill Country sightseers, and weekends fill the streets with music fans heading to Gruene and day-trippers splitting time between San Antonio and Austin. The combination of small-town character, strong natural attractions, and proximity to two major metropolitan markets makes it a notably resilient destination for vacation rentals.