Midland, TX

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Midland short-term rental market based on reliable data.

Listings

345 / 783

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$31,172

Middle-Earners Revenue

Occupancy

78%

Middle-Earners Occupancy

Home Value

$331,081

Median Home Sale Price

Top Earners

$52,505

Top-Earners Revenue

Midland

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Midland.

Loading top listings...

A

Very Investor friendly

Midland Regulations

Short-term rentals are explicitly permitted citywide with a simple online registration portal and a straightforward 7% quarterly hotel occupancy tax; no caps, limited zones, or multi-step inspections are indicated. The city’s tone is business‑friendly and the compliance burden is minimal, lowering investor risk.

View Midland Regulations →

Local STR Agent

STR specialist · Midland, TX

Trusted Expert
Get Expert Help In Midland
Free consultation Response within 24h

About Midland

Midland, Texas sits in the heart of West Texas, serving as the seat of Midland County. With a population of approximately 140,000, it forms a sprawling twin-city metro area with neighboring Odessa, about 20 miles to the west. The city carries the unofficial title of "Wall Street of the Permian Basin" thanks to its concentration of oil and gas companies, and it has a distinctly business-leaning, work-driven character that swells during energy booms. Midland sits roughly 320 miles west of Fort Worth along Interstate 20, placing it nearly halfway between the Dallas–Fort Worth metroplex and El Paso, and it functions as a service hub for the surrounding oilfields and ranch country.

The Permian Basin Petroleum Museum is one of the city's anchor institutions, chronicling the geology, technology, and personalities behind West Texas's oil boom. Just off Interstate 20, the museum draws both industry professionals and travelers passing through the region, and the surrounding Bush family legacy, since Midland is the childhood home of former U.S. President George W. Bush, adds another layer of local history to explore.

About 35 miles west of town, Monahans Sandhills State Park offers a striking contrast to the surrounding oil patch: roughly 4,000 acres of shifting white sand dunes where visitors can sled, hike, or picnic among the dunes. It is an easy day trip and adds a memorable outdoor element to a Midland stay.

Closer to home, the I-20 Wildlife Preserve is a constructed wetland along the highway corridor that offers walking trails and bird-watching opportunities in an otherwise arid landscape, and the Museum of the Southwest combines art, history, and a children's museum in one downtown campus. For a half-day drive, Big Spring State Park lies roughly 45 minutes to the east, with mesa-top views and hiking trails over the surrounding plains, while the limestone canyons of Guadalupe Mountains National Park sit a few hours to the west for travelers seeking a longer excursion.

Midland's combination of steady business travel, energy-industry demand, and proximity to both natural wonders and neighboring Odessa makes it a practical base for short-term rentals. Visitors coming for work, family visits, or West Texas exploration find a city with genuine Lone Star character and a surprisingly varied list of nearby escapes.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc