Memphis, TX

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Memphis short-term rental market based on reliable data.

Listings

11 / 19

Reliable / Active

Cap Rate

32%

Middle-Earners Gross Yield

Revenue

$23,858

Middle-Earners Revenue

Occupancy

39%

Middle-Earners Occupancy

Home Value

$75,178

Median Home Sale Price

Top Earners

$31,130

Top-Earners Revenue

Memphis

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Memphis.

Loading top listings...

A

Very Investor friendly

Memphis Regulations

Texas allows STRs statewide and only requires a simple 6% state hotel occupancy tax with straightforward registration (Form AP-102) and basic recordkeeping; no specific local rules, caps, or burdensome approvals were identified for Shamrock, leaving room to operate citywide with minimal friction.

View Memphis Regulations →

Local STR Agent

STR specialist · Memphis, TX

Trusted Expert
Get Expert Help In Memphis
Free consultation Response within 24h

About Memphis

Memphis is a small, quiet community that serves as the county seat of Hall County in the southeastern corner of the Texas Panhandle. With a population of roughly 2,000 residents, it has the feel of a classic rural Texas town, surrounded by wide-open plains, cotton fields, and ranchland that stretches toward the Red River. Memphis is best known as a stop along the historic routes that connect the Panhandle to the rest of north Texas, and as a friendly base for travelers exploring the lesser-visited eastern edge of the Panhandle region. The city sits about 120 miles east-southeast of Amarillo and roughly 100 miles northeast of Lubbock, making it a convenient pause point for road-trippers moving between larger hubs.

Just south of town, Caprock Canyons State Park offers one of the most striking natural landscapes in the region. The park features dramatic canyon walls, the official Texas State Bison herd, and miles of trails for hiking, biking, and horseback riding. It lies about 60 to 70 miles southwest of Memphis, typically reached by a little over an hour's drive through the rolling ranch country of the lower Panhandle.

To the northwest, roughly a two-hour drive away, Palo Duro Canyon State Park near Amarillo is one of the largest and most visited canyon systems in Texas. Visitors come for the vivid red and orange rock formations, the scenic driving loop, the popular outdoor musical performed in the canyon amphitheater, and the extensive trail network that winds down to the canyon floor. For a short-term rental owner in Memphis, this marquee attraction is close enough to draw guests willing to base themselves in a quieter, more affordable Panhandle community while still accessing one of the state's signature landscapes.

Within an hour's drive to the southeast, the city of Childress offers additional amenities, including a historic downtown square, antique shops, and a small aviation heritage museum. Closer to Memphis itself, the surrounding Hall County countryside and the Red River valley provide opportunities for wildlife viewing, hunting in season, and stargazing under some of the darkest skies in the state.

Memphis is a compelling base for short-term rentals because of its position at the crossroads of the southern Panhandle. Guests get the calm and affordability of a small Texas town paired with relatively easy access to major regional draws like Palo Duro Canyon, the friendly rural character of Hall County, and the wide-open landscapes that define this corner of the state. For travelers who prefer uncrowded, off-the-beaten-path destinations with plenty of nearby day-trip options, Memphis delivers a relaxed and authentic Panhandle experience.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc