Marshall, TX

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Marshall short-term rental market based on reliable data.

Listings

28 / 68

Reliable / Active

Cap Rate

14%

Middle-Earners Gross Yield

Revenue

$21,394

Middle-Earners Revenue

Occupancy

72%

Middle-Earners Occupancy

Home Value

$155,429

Median Home Sale Price

Top Earners

$48,606

Top-Earners Revenue

Marshall

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marshall.

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A

Very Investor friendly

Marshall Regulations

Short‑term rentals are permitted citywide with no separate city permit or caps surfaced; compliance hinges on state/local hotel occupancy tax registration and remittance, and the city’s tourism materials treat STRs as part of the lodging ecosystem and encourage marketing aligned with Visit Marshall.

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About Marshall

Marshall is a city in the U.S. state of Texas. It is the county seat of Harrison County and a cultural and educational center of the Ark-La-Tex region. At the 2020 U.S. census, the population of Marshall was 23,392; The population of the Greater Marshall area, comprising all of Harrison County, was 65,631 in 2010, and 66,726 in 2018.Marshall and Harrison County were important political and production areas of the Confederate States of America during the American Civil War. This area of Texas was developed for cotton plantations. Planters brought slaves with them from other regions or bought them in the domestic slave trade. The county had the highest number of slaves in the state, and East Texas had a higher proportion of slaves than other regions of the state. The wealth of the county and city depended on slave labor and the cotton market.The late 19th century until the mid-20th century, Marshall developed as a large railroad center of the Texas and Pacific Railway. Following World War II, activists in the city's substantial African-American population worked to create social change through the Civil Rights Movement, with considerable support from the historically black colleges and universities in the area. The city is known for holding one of the largest light festivals in the United States, the "Wonderland of Lights". It identifies as the self-proclaimed "Pottery Capital of the World", for its sizable pottery industry. Marshall is referred to by various nicknames: the "Cultural Capital of East Texas", the "Gateway of Texas", the "Athens of Texas", the "City of Seven Flags", and "Center Stage", a branding slogan adopted by the Marshall Convention and Visitors Bureau.

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