Marshall, TX

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Marshall short-term rental market based on reliable data.

Listings

27 / 67

Reliable / Active

Cap Rate

15%

Middle-Earners Gross Yield

Revenue

$23,898

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$159,776

Median Home Sale Price

Top Earners

$46,252

Top-Earners Revenue

Marshall

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marshall.

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A

Very Investor friendly

Marshall Regulations

Short‑term rentals are permitted citywide with no separate city permit or caps surfaced; compliance hinges on state/local hotel occupancy tax registration and remittance, and the city’s tourism materials treat STRs as part of the lodging ecosystem and encourage marketing aligned with Visit Marshall.

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About Marshall

Marshall sits in the piney woods of northeast Texas as the seat of Harrison County, with a population of approximately 23,000 residents. The city carries a quiet, historic character, marked by preserved Victorian-era homes, tree-lined streets, and a deep civil-rights legacy. Often called the "Cultural Capital of East Texas," Marshall is best known for its nineteenth-century railroad heritage, its significance during Reconstruction, and its position as a gateway to one of the state's most distinctive natural areas. The city lies about 20 miles west of Shreveport, Louisiana, across the state line, and roughly 150 miles east of Dallas.

Wiley College anchors much of Marshall's intellectual and cultural life. Founded in 1873, the historically Black college became internationally famous in 1930 when its debate team defeated the reigning national champions from the University of Southern California — an event later dramatized in the film "The Great Debaters." The campus remains open to visitors interested in its history and continuing role in higher education. Wiley College

Each holiday season, Marshall hosts Wonderland of Lights, one of the largest drive-through light displays in the South. The event transforms the historic downtown with millions of lights and draws visitors from across Louisiana, Texas, and Arkansas during November and December, running for several weeks around Christmas and New Year. It is a major economic and tourism driver for the area and a perennial draw for short-term guests.

Just south of Marshall, straddling the Harrison–Marion county line, lies Caddo Lake, a roughly 26,800-acre maze of cypress swamps, bayous, and open water. It is the only natural lake in Texas and a popular destination for paddling, fishing, and birdwatching. The lake is about a 40-minute drive from Marshall and offers a striking contrast to the inland piney woods surrounding the city.

In Marshall's downtown, the restored Texas & Pacific Railway Depot stands as a reminder of the city's nineteenth-century importance as a rail hub. The 1912 Mission Revival–style building now houses the Harrison County Historical Museum, which displays artifacts from the region's railroad, Civil War, and early-settler past. Within walking distance, the Michelson Museum of Art occupies a converted Victorian home and showcases the work of Russian-born American painter Leo Michelson alongside rotating exhibitions.

Marshall's combination of small-town walkability, layered history, and proximity to a major natural landmark makes it a compelling base for short-term rentals. Guests can spend mornings exploring downtown and Wiley College, afternoons paddling beneath the cypress at Caddo Lake, and evenings taking in Wonderland of Lights during the holiday season — all while staying within a short drive of Shreveport and the broader East Texas–Louisiana border region.

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