Kerrville, TX

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  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Kerrville short-term rental market based on reliable data.

Listings

327 / 749

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$21,629

Middle-Earners Revenue

Occupancy

41%

Middle-Earners Occupancy

Home Value

$354,861

Median Home Sale Price

Top Earners

$45,804

Top-Earners Revenue

Kerrville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Kerrville.

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B

Generally Investor friendly

Kerrville Regulations

Kerrville explicitly allows STRs with a clear regulatory framework, but requires moderate permitting ($100 initial + $50 annual fees), monthly HOT reporting, and maintains strict caps (10 guest limit, specific zoning districts). The process is well-defined through MyGovernmentOnline with manageable operational requirements like record retention and parking standards, making compliance feasible though not minimal.

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About Kerrville

Kerrville is a small city of roughly 24,000 residents that serves as the county seat of Kerr County, Texas, nestled in the rolling terrain of the Texas Hill Country along the Guadalupe River. The town has a laid-back, artsy character shaped by its riverfront setting, its strong outdoor and music traditions, and its long-running role as a weekend escape for residents of larger Texas cities. Kerrville is perhaps best known for the Kerrville Folk Festival, an annual music gathering that has drawn songwriters and audiences to the area for decades, and as a gateway to the broader Hill Country, including its wineries, small historic towns, and state natural areas. It sits about 60 miles northwest of San Antonio and roughly 100 miles west of Austin, putting it within an easy drive of two major metropolitan populations.

The Guadalupe River is the defining natural feature of Kerrville, winding right through town and drawing visitors year-round for tubing, kayaking, and fly fishing. Outfitters in and near the city rent tubes and kayaks during the warmer months, and the river's cypress-lined banks make it one of the most scenic stretches of Hill Country water. The river's headwaters rise far to the west, but Kerrville sits in a particularly photogenic reach of it. Information about the river's course and significance can be found on its Wikipedia page.

About an hour west of Kerrville, Lost Maples State Natural Area is one of the region's marquee outdoor destinations, prized for its rugged canyon landscapes, miles of hiking trails, and stands of bigtooth maples that put on a vivid fall display unusual for central Texas. The park's remoteness and limited daily entries give it a quieter feel than many better-known Texas parks, and it rewards both casual day hikers and longer backpackers.

To the northeast, roughly 90 minutes away, Enchanted Rock is a massive pink granite dome that has drawn visitors for generations. Managed as a state natural area, it offers a short but steep scramble to the summit, panoramic Hill Country views, and a network of trails through the surrounding Llano Uplift landscape. It pairs naturally with Kerrville as a day-trip anchor for guests exploring the region.

Closer to home, the Kerrville area is also a useful jumping-off point for Fredericksburg, Comfort, and other Hill Country wine and antique towns strung along Highway 290, as well as for the Museum of Western Art and the sculpture garden of the Hill Country Arts Foundation in nearby Ingram.

Kerrville's combination of river recreation, festival programming, and proximity to some of the most photographed corners of the Texas Hill Country makes it a natural fit for short-term rentals. Guests tend to come for a blend of outdoor adventure and small-town charm, and the steady flow of weekend visitors from San Antonio and Austin, along with seasonal event traffic, gives the market a year-round rhythm that rewards well-placed properties.

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