Greenville, TX

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Greenville short-term rental market based on reliable data.

Listings

32 / 55

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$23,792

Middle-Earners Revenue

Occupancy

66%

Middle-Earners Occupancy

Home Value

$244,921

Median Home Sale Price

Top Earners

$50,681

Top-Earners Revenue

Greenville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Greenville.

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C

Challenging to Investors

Greenville Regulations

STRs are technically allowed but governed by Hunt County’s TRC/RVP framework, which imposes a 5‑acre minimum, density caps (8 units/acre), and an infrastructure-heavy permitting pathway (IDP, engineering, septic and floodplain authorizations, fire‑safety code compliance, multi‑agency inspections). The summary lacks city‑specific Greenville STR rules and the county rules focus on large developments rather than typical single‑unit rentals, adding cost, complexity, and regulatory uncertainty.

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About Greenville

Greenville sits in Hunt County in the rolling prairies of northeast Texas, roughly 50 miles northeast of Dallas. The city has a population of about 28,000 and carries the relaxed pace of a traditional Texas town while staying within easy reach of the Dallas–Fort Worth metroplex. Best known as a gateway to Lake Tawakoni and as the boyhood home of Audie Murphy, America's most decorated World War II combat soldier, Greenville pairs small-town character with a growing arts presence anchored around its historic downtown square.

About 25 miles northeast of town, Lake Tawakoni draws anglers, boaters, and birdwatchers to one of the largest reservoirs in northeast Texas. The surrounding Lake Tawakoni State Park offers campsites, hiking trails, and shoreline access, and the lake is widely known for striped bass and catfish fishing as well as for the enormous alligator gar that occasionally surface in its waters. For guests who want a day on the water or a weekend of camping, the drive from Greenville typically runs under 40 minutes.

Within the city, the Audie Murphy/American Cotton Museum honors two intertwined threads of local history. The museum covers Audie Murphy's rise from rural Hunt County to the front lines of Europe and his subsequent film career, while adjacent exhibits trace the cotton industry that once defined the regional economy. The museum is housed a short walk from downtown and pairs naturally with a visit to the Audie Murphy statue on the town square.

The historic downtown square anchors the city's recent revival, with restored brick storefronts, a growing collection of murals painted on building walls, and locally owned coffee shops, restaurants, and antique stores lining the streets. The area hosts a regular farmers market and seasonal festivals that draw visitors from across the county, and it serves as the starting point for a self-guided walking tour of the public murals scattered through the surrounding blocks.

Greenville's appeal for short-term rental investors comes from its position as an affordable, character-rich base between Dallas and several of northeast Texas's biggest outdoor draws. The combination of lake tourism, heritage tourism around Audie Murphy, and an increasingly lively downtown gives the city multiple reasons for guests to visit in different seasons, while its proximity to the metroplex broadens the appeal to business travelers and family visitors who want a quieter alternative to staying in Dallas itself.

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