Gonzales, TX

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Gonzales short-term rental market based on reliable data.

Listings

22 / 57

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$33,454

Middle-Earners Revenue

Occupancy

42%

Middle-Earners Occupancy

Home Value

$253,892

Median Home Sale Price

Top Earners

$69,242

Top-Earners Revenue

Gonzales

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Gonzales.

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C

Challenging to Investors

Gonzales Regulations

No local STR ordinance was found in the provided sources, so STRs are presumptively permitted, but uncertainty over zoning/HOA controls, Texas HOT and occupancy requirements, and the possibility of future municipal rules/caps create a challenging and risky environment for investors.

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About Gonzales

Gonzales is a small but historically rich city in south-central Texas, serving as the county seat of Gonzales County. With a population of approximately 7,500 residents, the city carries a quiet, small-town character marked by historic brick storefronts, tree-shaded streets, and a strong sense of Texas heritage. It is widely known as the "Birthplace of Texas Independence," commemorating the 1835 skirmish in which local settlers refused to surrender a small cannon to Mexican soldiers—an event that sparked the Texas Revolution and produced the famous "Come and Take It" flag. Gonzales sits roughly 70 miles southeast of San Antonio along US Highway 90A and US 183, making it an accessible stop for travelers moving between San Antonio, Houston, and the Gulf Coast.

The centerpiece of any visit to Gonzales is the Gonzales Memorial Museum, located in the city's downtown square. The museum houses artifacts from the Texas Revolution, period firearms, and a replica of the original "Come and Take It" cannon, and it sits adjacent to the Old Stone Fort, a reconstruction of the 1835 fort where the battle began. Both are within walking distance of the town center and serve as the anchor for a self-guided historic walk through nearby monuments, markers, and the historic Pioneer Village.

A short drive north of the city, Palmetto State Park offers a striking change of scenery. The park protects one of the northernmost stands of dwarf palmetto plants in the country, alongside bald cypress sloughs, oxbow lakes, and the San Marcos River, which draws paddlers, birders, and hikers. About ten miles from downtown Gonzales, the park is a popular spot for camping, tubing, and short nature trails and is a recognizable draw for visitors who want to combine Texas history with outdoor recreation.

Gonzales is also closely associated with rodeo culture and country-western heritage. The JB Wells Park & Arena, just south of town, hosts the annual Gonzales Pro Rodeo and a range of livestock events throughout the year, drawing competitors and spectators from across central Texas. The city's position along the San Antonio River also places it near the painted churches of the surrounding Hill Country and prairie region, with several of the historic 19th-century German and Czech painted churches located within an hour's drive in neighboring Fayette and Lavaca counties.

Gonzales makes a compelling base for short-term rentals because it offers a rare combination of landmark Texas history, accessible outdoor recreation, and small-town hospitality, all within a comfortable drive of San Antonio, Austin, and Houston. Guests can spend their mornings exploring the river and palmetto groves at the state park, their afternoons walking through Revolutionary-era landmarks, and their evenings attending a rodeo or sampling the local barbecue joints that line the square—a varied itinerary that appeals to history buffs, outdoor travelers, and weekend road-trippers alike.

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