Gainesville, TX

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Gainesville short-term rental market based on reliable data.

Listings

146 / 246

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$24,994

Middle-Earners Revenue

Occupancy

37%

Middle-Earners Occupancy

Home Value

$250,348

Median Home Sale Price

Top Earners

$58,871

Top-Earners Revenue

Gainesville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Gainesville.

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C

Challenging to Investors

Gainesville Regulations

Gainesville requires a Special Use Permit ($600) with two mandatory public hearings and ~60-day processing time for all STRs, with no as-of-right permissions anywhere. While the city has approved multiple recent applications, the council approval requirement and certificate of occupancy add significant compliance burden and investment uncertainty.

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About Gainesville

Gainesville is a small North Texas city that serves as the county seat of Cooke County. With a population of roughly 16,000, it has the feel of a traditional county-seat town centered on a historic courthouse square, while also functioning as a convenient stopover between the Dallas–Fort Worth metroplex and southern Oklahoma. The city sits about 70 miles north of Dallas, roughly an hour's drive, near the Red River which forms the Texas–Oklahoma state line. Gainesville is perhaps best known as a gateway to outdoor destinations in North Texas and southern Oklahoma, as well as for the historic downtown that anchors community life.

A short distance west of town lies the Lyndon B. Johnson National Grasslands, a vast expanse of restored prairie and Cross Timbers habitat managed by the U.S. Forest Service. The grasslands offer hiking, horseback riding, fishing ponds, and wildlife viewing across tens of thousands of acres, and they are reached in roughly twenty to thirty minutes from Gainesville. It is one of the more unusual public-land landscapes in the region, set aside to reclaim land once damaged by farming and is a notable draw for visitors interested in the outdoors. The LBJ National Grasslands extend across several counties and provide a quiet contrast to the surrounding agricultural landscape.

Within the city itself, the Frank Buck Zoo is one of Gainesville's signature attractions. Named after the early-twentieth-century animal collector and adventurer, it houses a variety of native and exotic species in a small, walkable setting that appeals to families traveling through the region. The downtown square, lined with late-nineteenth and early-twentieth-century brick buildings surrounding the Cooke County Courthouse, is the historic heart of the city and home to locally owned shops, cafes, and a number of preserved storefronts that reflect the town's role as an early-stagecoach stop along the old Butterfield Overland Mail route.

To the north, about thirty to forty minutes away, Lake Texoma stretches along the Texas–Oklahoma border and is one of the largest reservoirs in the United States. It offers boating, sailing, fishing, and lakeside state parks, and it draws visitors from both states year-round. South of Gainesville, Ray Roberts Lake State Park provides additional waterfront recreation within roughly a forty-five-minute drive, with trails, swimming areas, and campgrounds along the Elm Fork of the Trinity River.

For short-term-rental owners, Gainesville's appeal lies in its combination of small-town character and easy access to a surprisingly wide range of outdoor and cultural draws. Its position between the DFW metroplex and the Red River makes it a practical base for travelers heading to Lake Texoma, the LBJ Grasslands, or nearby state parks, while the historic square and zoo keep guests entertained on quieter days. This blend of regional access, walkable downtown, and proximity to larger North Texas attractions gives the city a steady, year-round visitor base well suited to the short-term-rental market.

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