Performance indicators for the Coleman short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Coleman.
Loading top listings...
Generally Investor friendly
STRs are explicitly allowed, permitted by-right in Downtown and allowed in commercial zones with no caps, but investors face moderate permitting/fees (business registration, HOT registration, building/fire/health permits as applicable) and must navigate zoning compliance and code adherence.
Local STR Agent
STR specialist · Coleman, TX
Coleman is a small, unhurried city in central Texas that serves as the county seat of Coleman County. With an approximate population of around 4,000 residents, the town has the character of a traditional West Texas community shaped by its ranching heritage and its history as a stop along the old rail lines that once moved cattle and crops across the state. Today it functions as a quiet base for travelers exploring the rolling prairies, mesquite-dotted hills, and lake country of the surrounding region. The nearest major city is Abilene, which lies roughly 55 miles to the northwest along US Highway 283, making Coleman a logical overnight stop for road-trippers and a relaxed alternative to staying in a larger hub.
Just a few miles west of town, Hords Creek Lake offers a small but well-loved escape for anglers and paddlers. The reservoir sits on a tributary of the Colorado River within Coleman County and is known locally for its catfish and bass fishing, as well as its quiet shoreline that feels far removed from busier Texas lakes. Its proximity to the city makes it a convenient half-day outing for visitors who want to spend a morning on the water without a long drive.
A slightly longer drive southeast brings travelers to Lake Brownwood, a much larger reservoir of roughly 7,000 acres that anchors recreation in the region. The lake is a regional draw for boating, swimming, and fishing, and its surrounding parks attract campers and weekenders from across central Texas. From Coleman, the drive to the lake and the adjacent town of Brownwood is approximately 35 to 40 minutes, making it a natural day trip for vacation rental guests.
In town itself, Coleman's historic downtown offers a low-key but appealing stroll, with locally owned shops, cafes, and a handful of preserved early twentieth-century storefronts that hint at the city's railroad-era prosperity. Nearby, Coleman City Park provides shaded walking paths, sports facilities, and a peaceful green space for families. Together, these in-town amenities give visitors a chance to slow down and experience the everyday rhythm of small-town Texas between outdoor excursions.
For short-term rental owners, Coleman's appeal lies in the combination of small-town affordability, easy highway access from Abilene and the Dallas-Fort Worth metroplex, and a steady supply of nearby outdoor destinations that draw hunters, anglers, and lake-goers throughout much of the year. Guests who want a peaceful base with genuine West Texas character, while still being within a reasonable drive of larger reservoirs and regional attractions, tend to find exactly that in Coleman.