Carrollton, TX

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Carrollton short-term rental market based on reliable data.

Listings

105 / 288

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$40,096

Middle-Earners Revenue

Occupancy

71%

Middle-Earners Occupancy

Home Value

$407,785

Median Home Sale Price

Top Earners

$73,525

Top-Earners Revenue

Carrollton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Carrollton.

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C

Challenging to Investors

Carrollton Regulations

STRs are technically allowed but must obtain a Special Use Permit, an annual Lodging License, maintain $1M liability insurance, and meet occupancy/safety codes; a one‑year interim prohibition on new STR/B&B applications creates near‑term market entry barriers and adds uncertainty, while fees/inspections and unclear caps add compliance burden.

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About Carrollton

Carrollton is a sizeable suburban city in North Texas, situated primarily within Dallas County with smaller portions spilling into Denton and Collin counties. With a population of roughly 135,000 residents, it ranks among the larger suburbs of the Dallas–Fort Worth metroplex and has built a reputation as a family-friendly community with a notably diverse cultural fabric. The city is best known for its central position within the metroplex, its well-regarded public schools, and its vibrant dining scene, particularly the Korean, Vietnamese, and other Asian offerings that have grown around the Carrollton area. It sits about 20 miles north of downtown Dallas, placing visitors within easy reach of the broader DFW region's attractions while enjoying a quieter, more residential setting of its own.

Historic Downtown Carrollton, often called the Carrollton Square, is the city's traditional heart and a focal point for visitors who want a sense of the community's local character. The district blends early-twentieth-century architecture with locally owned restaurants, boutique shops, and the public square that hosts the city's farmers market and seasonal events. It lies within the city itself, just a few minutes from most residential neighborhoods and the main hotel corridors. More information is available on the City of Carrollton website.

The Carrollton Greenbelt and the city's network of hike-and-bike trails give visitors and locals alike a chance to enjoy the North Texas landscape without leaving town. The greenbelt system links several parks together, threading through wooded areas and along creek corridors, and provides miles of paved and natural-surface paths suitable for walking, jogging, and cycling. Outdoor recreation here is a meaningful draw for travelers who want a break from urban sightseeing.

Just a short drive south, roughly 20 to 25 minutes away, the Dallas Arboretum and Botanical Garden offers 66 acres of meticulously maintained gardens on the eastern shore of White Rock Lake, making it one of the most visited horticultural attractions in the Southwest. It is a natural pairing for a Carrollton stay, especially in spring and during the autumn pumpkin and chrysanthemum displays.

The broader DFW metroplex is also within easy reach, with downtown Dallas roughly 20 miles to the south and the DFW International Airport area accessible in about 25 to 35 minutes depending on traffic. Sports venues, museums, and shopping destinations throughout the region are practical day trips from a Carrollton base.

Taken together, Carrollton offers short-term rental investors a compelling combination of suburban livability, cultural diversity, and proximity to one of the fastest-growing metropolitan areas in the country. Its central DFW location, walkable downtown, and access to both local parks and major regional attractions give it year-round appeal for leisure travelers, corporate visitors, and families visiting the metroplex.

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