Bryan, TX

Key Performance Metrics

Market snapshot

Performance indicators for the Bryan short-term rental market based on reliable data.

Listings

426 / 785

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$27,007

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$270,011

Median Home Sale Price

Top Earners

$56,204

Top-Earners Revenue

Bryan

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Bryan.

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B

Generally Investor friendly

Bryan Regulations

Bryan, TX allows STRs citywide with a straightforward GovOS registration and clear 7% HOT tax, but requires monthly tax filings (or quarterly if qualifying) and safety equipment compliance. No caps or restrictive zoning are mentioned, yet the formal registration process and tax obligations create moderate operational complexity. The city's focus on revenue recovery suggests a compliance-focused enforcement stance rather than outright prohibition, balancing investor friendliness with administrative requirements.

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About Bryan

Bryan, Texas is a mid-sized city in the Brazos Valley region, known for its rich history and vibrant culture. With a population of approximately 89,000 residents, Bryan offers a blend of small-town charm and metropolitan amenities. The city is located about 100 miles north-west of Houston, making it a convenient destination for those seeking a retreat from the hustle and bustle of a major urban center.

Bryan is in close proximity to College Station, home to Texas A&M University, which significantly influences the local economy and cultural life. This close tie to an academic institution makes Bryan a hub for various educational and sports-related events.

Visitors to Bryan can explore several notable landmarks:

  1. Downtown Bryan - Known for its charming streets lined with unique shops, restaurants, and businesses (Link: Downtown Bryan).
  2. Messina Hof Winery & Resort - A renowned winery offering tours, tastings, and beautiful accommodations (Link: Messina Hof Winery).
  3. Lake Bryan - A popular spot for outdoor activities such as hiking, fishing, and mountain biking (Link: Lake Bryan).
  4. The Brazos Valley Museum of Natural History - Offers exhibits on natural history and cultural heritage (Link: Brazos Valley Museum).
  5. Aggieland Safari - A drive-through safari park ideal for family visits (Link: Aggieland Safari).

The city's appeal for short-term rentals is bolstered by events and activities tied to Texas A&M University like football games, graduation ceremonies, and conferences, drawing a steady influx of visitors. Additionally, Bryan's strategic location, diverse attractions, and welcoming atmosphere make it a desirable location for tourists seeking short-term accommodations.