Wartburg, TN

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Wartburg short-term rental market based on reliable data.

Listings

32 / 58

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$18,773

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$224,849

Median Home Sale Price

Top Earners

$51,928

Top-Earners Revenue

Wartburg

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wartburg.

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C

Challenging to Investors

Wartburg Regulations

No specific STR regulations for Wartburg/Morgan County are documented, forcing investors to rely on the strict Wilson County model (2-acre minimum, caretaker within 10 miles, BZA approval, health/permits) and Tennessee building-code compliance, which is costly and uncertain; STRs operate but the lack of clarity and added county-level hurdles create a challenging compliance environment.

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About Wartburg

Wartburg is a small city that serves as the county seat of Morgan County, Tennessee, with a population of roughly 900 residents. Tucked into the folds of the Cumberland Plateau, the town has a quiet, rural character shaped by forested ridges, Appalachian traditions, and a slow pace of life. It is best known as a gateway to some of East Tennessee's most unspoiled outdoor destinations, including Frozen Head State Park and the Obed Wild and Scenic River. Wartburg sits about 45 miles northwest of Knoxville, the nearest major city, reached by roughly an hour's drive along the plateau's winding two-lane roads.

Frozen Head State Park lies just a few miles west of Wartburg and is one of the most rugged natural areas in the state. Spanning more than 24,000 acres of Cumberland Plateau forest, the park is named for a mountaintop that often remains frosted into late spring. It draws hikers, campers, and birders with its extensive trail network, including segments of the Cumberland State Scenic Trail, and it is also home to the historic Brushy Mountain State Penitentiary, a former coal-mining prison now open to visitors as a museum and event venue. The park's main entrances are roughly 15 minutes from downtown Wartburg.

Just north of town, the Obed Wild and Scenic River protects about 45 miles of river canyon and is a destination for paddlers, anglers, and rock climbers. The river and its tributaries cut through sandstone gorges and tablelands, and the park's Lilly Bluff and Nemo areas are considered among the most popular climbing spots in the Southeast. The visitor center and several access points are within about 20 minutes of Wartburg, making it an easy day trip from the city.

About 20 minutes north of Wartburg, the historic community of Rugby offers a different kind of escape. Founded in 1880 by English author Thomas Hughes as a utopian colony for "second sons" of the British gentry, Rugby is now a state historic site and a National Historic District. Visitors tour restored Victorian buildings, walk the library grounds, and learn about the colony's brief but colorful history. The drive from Wartburg passes through the rolling farmland and forest typical of Morgan County.

Farther afield, Big South Fork National River and Recreation Area lies roughly an hour to the north along the Tennessee-Kentucky border. The park protects one of the largest concentrations of natural sandstone arches in the eastern United States and offers whitewater rafting on the Big South Fork of the Cumberland River, along with more than 150 miles of backcountry trails. It is a major regional draw that pairs naturally with a base in Wartburg.

Wartburg's appeal as a short-term rental destination lies in the pairing of an authentic, unhurried mountain town with immediate access to some of Tennessee's wildest landscapes. Guests can fill their days with hiking, climbing, paddling, and exploring Appalachian history, then return in the evening to a quiet community where Knoxville's restaurants, live music, and University of Tennessee campus remain an easy day trip away.

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