Martin, TN

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Martin short-term rental market based on reliable data.

Listings

40 / 61

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$21,339

Middle-Earners Revenue

Occupancy

53%

Middle-Earners Occupancy

Home Value

$219,656

Median Home Sale Price

Top Earners

$32,247

Top-Earners Revenue

Martin

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Martin.

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A

Very Investor friendly

Martin Regulations

Short-term rentals are explicitly allowed in Martin with no city-specific permits or caps; only basic state sales tax registration and general property standards apply, which are minimal costs for investors. Enforcement focuses on routine nuisance/maintenance issues rather than STR-specific restrictions. The lack of licensing, fees, or strict municipal limits keeps investor risk low.

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About Martin

Martin sits in the gently rolling farmland of Weakley County in northwestern Tennessee, just a short drive south of the Kentucky border. With a population of roughly 10,000 to 11,000 residents, the city has the easygoing pace of a classic small Southern college town, anchored by the University of Tennessee at Martin campus. It serves as a quiet regional hub for the surrounding agricultural communities and is best known as a gateway to the unique cypress wetlands and lakes of the greater Obion-Forked Deer River basin. Martin lies about 30 to 40 minutes north of Jackson, Tennessee, and roughly two hours northeast of Memphis, putting it within easy weekend reach of major city amenities while retaining its rural West Tennessee character.

The University of Tennessee at Martin is the heart of the community, drawing students, visiting families, sports fans, and prospective students throughout the academic year. The Skyhawks' athletic events and campus visitors contribute a steady year-round flow of people looking for places to stay, especially during move-in weekends, graduation, and home football games. The university also hosts cultural performances, lectures, and regional conferences that bring guests in from across West Tennessee and the surrounding region.

About 40 minutes west of Martin, Reelfoot Lake State Park offers one of the most distinctive natural areas in the entire Mississippi River region. The cypress-filled lake was famously created by the New Madrid earthquakes of 1811 and 1812, when the land sank and the Mississippi River briefly reversed course to fill the basin. Today it draws birders hoping to spot wintering bald eagles, anglers after crappie and catfish, and photographers drawn to the haunting stands of bald cypress draped in Spanish moss. Visitors can rent boats, join guided eagle tours in season, or simply wander the park's boardwalks and observation points for a quieter kind of nature outing.

For a broader day on the water, Kentucky Lake and the adjoining Lake Barkley lie roughly an hour to an hour and a half to the northeast, offering large-scale boating, fishing, and water-sports opportunities just across the state line. Closer to home, the city of Jackson, Tennessee, is a convenient 30- to 40-minute drive south, where visitors can catch concerts, dine at a wider selection of restaurants, or stop by Casey Jones Village, a well-known roadside attraction and restaurant complex dedicated to the legendary railroad engineer that has long served as a regional stop for travelers passing through West Tennessee.

Martin's appeal as a short-term-rental market rests on a blend of dependable university-driven demand, the magnetic pull of Reelfoot Lake and the surrounding lakes region, and a low-key small-town atmosphere that many travelers actively seek out. Visitors get the best of both worlds: a comfortable, walkable college town with quick access to some of Tennessee's most unusual natural landscapes and a steady calendar of campus, athletic, and outdoor events to anchor a stay throughout the year.

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