Franklin, TN

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Franklin short-term rental market based on reliable data.

Listings

349 / 625

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$46,948

Middle-Earners Revenue

Occupancy

69%

Middle-Earners Occupancy

Home Value

$904,529

Median Home Sale Price

Top Earners

$91,779

Top-Earners Revenue

Franklin

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Franklin.

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B

Generally Investor friendly

Franklin Regulations

STVRs are explicitly allowed citywide with clear pathways, but investors must obtain an electronic-only permit, business license, and pass safety inspections; ongoing compliance with renewals and hotel/motel tax is required. Strong grandfathering protections for pre‑existing STVRs are helpful but can be lost upon sale or multiple violations, introducing moderate operational risk and administrative burden for new operators.

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About Franklin

Franklin, Tennessee, is a charming city located approximately 21 miles south of Nashville, offering a perfect blend of historic charm and modern amenities. As of recent estimates, the city has a population of around 85,000 residents and has been experiencing growth due to its appealing lifestyle and proximity to the bustling metropolitan area of Nashville.

Founded in 1799, Franklin is known for its rich Civil War history and a beautifully preserved downtown area. Key historical landmarks include the Carter House and Carnton Plantation, both of which played significant roles during the Battle of Franklin. These sites provide intriguing insights into the past and are popular tourist attractions. Visitors can explore the Carter House at Battlefield Attractions and Carnton Plantation at Carnton.

The downtown area is renowned for its vibrant Main Street, which boasts a collection of unique boutiques, antique shops, and a variety of dining options. It's a great place for visitors to experience the local culture and charm.

For those looking to enjoy outdoor activities, Franklin offers several parks and recreational areas. Harlinsdale Farm, now a public park, provides ample space for picnicking, walking, and special events. More information on Harlinsdale Farm can be found here.

Additionally, CoolSprings Galleria, a large mall located on the city's east side, offers extensive shopping and dining options and is a popular destination for both locals and tourists.

The city's appeal for short-term rentals is bolstered by its unique blend of historical sites, cultural attractions, and proximity to Nashville. Franklin provides a more relaxed, small-town atmosphere while still offering easy access to the entertainment, dining, and professional sports events available in a larger city environment. This combination makes Franklin an attractive destination for tourists and a viable market for short-term rental properties.

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