Rapid City, SD

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Rapid City short-term rental market based on reliable data.

Listings

963 / 2446

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$35,023

Middle-Earners Revenue

Occupancy

64%

Middle-Earners Occupancy

Home Value

$356,038

Median Home Sale Price

Top Earners

$67,229

Top-Earners Revenue

Rapid City

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rapid City.

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B

Generally Investor friendly

Rapid City Regulations

STRs are explicitly allowed in most zones; permitting is inexpensive ($90–$155), permits are straightforward (CUP only for 5+ bedrooms), occupancy/parking rules are manageable and there’s no cap on registrations by neighborhood. Enforcement has been light (only 19 complaints, 2019–2024), but the ordinance is still pending and requires monitoring, creating moderate compliance risk for investors.

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About Rapid City

Rapid City, South Dakota, often referred to as the "Gateway to the Black Hills," is a vibrant city with a population of approximately 77,500 people. Situated in the western part of South Dakota, Rapid City is roughly 340 miles from the closest major city, Denver, Colorado.

Rapid City's unique appeal for short-term rentals stems from its proximity to numerous outdoor attractions and historical landmarks. The city's central location makes it a perfect home base for visitors looking to explore the Black Hills region. Prominent landmarks include Mount Rushmore National Memorial, just 23 miles southwest of the city, and Badlands National Park, located about 70 miles to the southeast.

Another key attraction is Custer State Park, approximately 30 miles south, known for its scenic drives, hiking trails, and wildlife. In the heart of Rapid City, visitors can enjoy Dinosaur Park, an iconic and historic park featuring life-sized dinosaur sculptures.

Downtown Rapid City itself offers an array of cultural and historical sites, such as the Journey Museum & Learning Center and the City of Presidents, a series of life-sized bronze statues of U.S. presidents scattered throughout the downtown area. The historic Main Street Square serves as a gathering place for community events, concerts, and seasonal activities.

In summary, Rapid City’s combination of natural beauty, cultural landmarks, and strategic location near major attractions makes it an attractive destination for short-term rentals, catering to tourists eager to explore the rich history and scenery of the Black Hills region.

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