Pawleys Island, SC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pawleys Island short-term rental market based on reliable data.

Listings

987 / 2901

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$37,764

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$547,552

Median Home Sale Price

Top Earners

$91,785

Top-Earners Revenue

Pawleys Island

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pawleys Island.

Loading top listings...

B

Generally Investor friendly

Pawleys Island Regulations

STRs are permitted without evidence of strict caps or bans, but investors face moderate permitting requirements including a business license, zoning verification, and inspections. The temporary COVID ban shows past regulatory flexibility, but compliance is manageable, and enforcement appears straightforward, supporting investor risk tolerance.

View Pawleys Island Regulations →

Local STR Agent

STR specialist · Pawleys Island, SC

Trusted Expert
Get Expert Help In Pawleys Island
Free consultation Response within 24h

About Pawleys Island

Pawleys Island is a small, low-key barrier island community in Georgetown County, South Carolina, with only a few hundred year-round residents despite being a well-known destination along the state's coast. Long favored for its quiet, unhurried atmosphere, the island is celebrated for its weathered, historic inns, its wide, unspoiled beaches, and as the namesake home of the iconic Pawleys Island rope hammock. It sits along the Waccamaw Neck, a stretch of coastal land between the bustle of the Grand Strand and the Lowcountry's marshy inlets, and serves as a relaxed counterpoint to the high-rise resorts farther north. The nearest major city is Myrtle Beach, located about 25 miles to the north, roughly a 30- to 40-minute drive up US-17.

Just inland from Pawleys Island, Brookgreen Gardens is one of the area's marquee draws, set on a former Lowcountry rice plantation a short drive (about 10 minutes) from the beach. The property combines one of the largest collections of American figurative sculpture in the country with carefully designed themed gardens, a native wildlife park, and boat excursions through the tidal creeks, making it a full-day experience for couples and families alike. Its combination of art, horticulture, and Southern history gives the region a cultural depth that distinguishes it from typical beach destinations.

A few miles south of the island, Huntington Beach State Park draws visitors for its three miles of relatively uncrowded shoreline, a freshwater lagoon popular with kayakers and anglers, and well-marked nature trails winding through maritime forest. The park also preserves Atalaya, a striking 1930s-era Moorish-style winter home once occupied by sculptor Anna Hyatt Huntington and her husband, which is open to visitors as a state historic site. Together, the beach, the marsh, and the ruins make this one of the most distinctive stops on the South Carolina coast.

To the north, the fishing village of Murrells Inlet is widely considered the "Seafood Capital of South Carolina," with its MarshWalk boardwalk threading through salt marsh and serving as the heart of a string of seafood restaurants, waterfront bars, and live-music venues. It's only about 10 to 15 minutes from Pawleys Island, making it a natural pairing for guests who want variety in their dining and evening plans. A bit farther south, the historic port town of Georgetown offers a walkable waterfront, antique shops, and antebellum architecture, all within roughly a 25-minute drive.

For short-term rental investors, Pawleys Island offers a compelling balance of authenticity and accessibility. Its slow-paced, residential beach character appeals to travelers seeking a more refined alternative to Myrtle Beach, while its proximity to Brookgreen Gardens, Huntington Beach State Park, and Murrells Inlet gives guests a rich mix of nature, culture, and cuisine within a tight radius. The result is a market that draws a loyal mix of golfers, families, retirees, and Lowcountry vacationers year after year.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc